“Now this is not the end,” British Prime-Minister Winston Churchill famously intoned during the darkest days of World War II. “It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”
Though Churchill spoke those words on a far more important matter entirely (i.e. the literal fate of the free world), it’s easy enough to perhaps apply it to the ultimate destiny of longtime soap opera Days of Our Lives which our friends over at Variety have revealed as being in-bound to streaming service Peacock after a nearly six decade reign at parent station NBC.
Some of you giving a quick and cursory glance at this column might be long enough in the tooth – or mayhap actual aficionados of the soap opera genre – to recall some of the opening narration lines from famed film star MacDonald Carey to the legendary Days of Our Lives: “Like sands through the hourglass, so are the days of our lives.” Those immortal words summon a particular era in pop culture for some of us and like our respective hairlines and rotary telephones we’ve always taken it for granted that this longstanding television tradition would continue on forever. Of course nothing lasts forever and, as if to underline that salient thought, NBC dropped the news that the fictional inhabitants of the Midwestern burg of Salem will be loading up their belongings into moving vans and make the treacherous journey to the world of streaming, marking the end of a nearly six decade relationship proper with NBC.
Beginning on September 12, Days of Our Lives will officially be part and parcel of the NBCUniversal-owned streaming behemoth known as Peacock. This storied and soapy saga will be joining other expats onto the streaming landscape such as ABC’s Dancing with the Stars which recently was announced as being given its walking papers for the green fields of Disney+. CBS shows have gotten the old heave-ho into the streaming waters, too: Both SEAL Team (not a Flipper spin-off, by the way) and Evil have had to change their zip codes from network to streaming with their migration to Paramount+. So, if nothing else, Days of Our Lives and its boatload of fans are in good company.
Want more Days of Our Lives and –GASP! – an actual soap opera renaissance? Then show up and support this nigh legendary and long-running soap when it makes its Peacock debut on September 12!