The Beginner’s Guide to Ecommerce Chatbots: All You Need to Know

With the rise of technological advancements and their innovations for the business sector, it’s easier for businesses to start and grow. The eCommerce industry is no exception, and many brands are now successfully leveraging what AI can offer, including website chatbots. Since online shoppers want their shopping experience to be as smooth as possible, they need faster customer service and quick answers to their questions. In this case, eCommerce chatbots come to the rescue. 

Chatbots help automate the customer support process and simplify the interaction between customers and eCommerce businesses. But how can you make sure you’re fully benefiting from your integrated chatbot? 

Five things to consider for integrating an eCommerce chatbot

Building a website chatbot is not an easy process. It comes with a lot of challenges and essential points to remember. So, this article will discuss the five major points of integrating an eCommerce chatbot for your online store. 

  1. Make sure your chatbot is visible 

You may have used the most effective method of chatbot integration. However, if your buyers cannot see where the chatbot is, it will be harder to ask their questions and get the support they seek. So, make sure your website chatbot is easy to spot and simplify the process of customer interaction with it. During the Shopify development process or in the case of any other platform you’ll use, consider adding a chatbot in the future. You can use engaging design elements, catchy colors, and an overall attractive look for starters. Then, it would help if you worked on how your chatbot actually engages with shoppers and whether it can provide the necessary support. 

Make sure your automated responses are interactive, informative, and can easily address your customers’ pain points. Once they notice the chatbot and engage with it, they will have a smooth experience with your eCommerce brand. 

  1. Target and solve main eCommerce issues

Most eCommerce brands will confirm that issues such as cart abandonment make the shopping experience slow and not productive in the end. Luckily, website chatbots can give a simple and paperless solution by engaging customers more. By integrating an eCommerce chatbot, you get the chance to make the shopping experience more interactive with your brand and, therefore, reduce the chance of cart abandonment. 

One of the most popular techniques for eCommerce businesses is the remarketing option by chatbots. As part of your virtual marketing campaign, you can use your chatbot to remind customers that they haven’t completed their purchase. In their turn, they will be more inclined to make the final payment and finalise the buying process. 

  1. Collecting customer data

There’s no need to note how crucial data is for all businesses, including the eCommerce sector. Moreover, technological advancements such as artificial intelligence complete their tasks based on the given data. With artificial intelligence digital transformation, website chatbots interact directly with your potential buyers, and even if they don’t proceed with the final transaction, you can still gather some valuable information in the meantime. By properly providing your chatbot with content, you can understand what your customers are looking for, what issues they face, and how they’d like to communicate with your eCommerce brand. 

In other words, eCommerce chatbots help gather anonymous data which you can use for making more intelligent business decisions in the future. 

  1. Consumers prefer shopping with mobile

One of the biggest reasons for integrating a website chatbot is that more people prefer to use their mobile devices for shopping more easily. Most companies hire a chatbot agency to plan and execute the process more professionally. Chatbots make the process much simple. Customers not only want to chat with friends on different messenger apps but also want to get answered and customer support from a bot. This is because most of the time, your potential buyers are on their phones, not in front of the desktop, and they need to complete lots of tasks with a few taps. This is no exception in the case of online shopping as well, so consider this fact when implementing an eCommerce chatbot. 

Moreover, customers treat messenger bots to interact with their favourite stores and brands. Even if they don’t make the final purchase, you can still leverage these chatbots to build good customer relationships and bring more engagement to your eCommerce brand. Also, you can use messenger chatbots to provide customer support 24/7 or use customer support software, which is another great advantage you should leverage. 

  1. Chatbots are cost-effective

Recently, creating no-code chatbots has become a well-perceived practice by eCommerce brands. This makes it easier for all eCommerce brands to develop and integrate their chatbot, even if they have a small budget. Some time ago, online stores needed to hire customer service agents to provide the necessary support. They also had to train these employees during this process, which required time and financial resources. In the meantime, they should’ve also thought about how to create a hybrid culture workspace, how to avoid discrimination in the workplace, provide fair salaries, etc. Nowadays, website chatbots reduce the costs of all of these processes by helping brands automate their customer service process. 

In the beginning, chatbots help welcome new potential customers, create warm relationships with them, and walk them through your products. They can also assist customers during the shopping process by answering the different questions they may have and following up if needed. One of the most effective points to consider is that eCommerce chatbots help easily personalize all the messages and offers by providing a better customer experience. This is an excellent way to save your resources and speed up customer support processes in the long term. 

Conclusion

With their ability to understand humans, respond to their questions, and sometimes even translate, website chatbots have become an inseparable part of an eCommerce website. In addition, they also help marketers collect consumer data and use it to define their future strategies. Chatbots come in handy in the peak seasons when having a whole team of customer support agents wouldn’t be enough. 

In the next few years, eCommerce chatbots are keen to increase their importance due to the growing popularity of automation and artificial intelligence advancements. So, make sure you’re part of the process, and your eCommerce store will thrive.

RJ Frometa
Author: RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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