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A successful social media campaign requires planning, analysis, expertise, and a little luck. If you used a strategy a year ago, it might not work today, and the same goes for the future. Amid their wide range of digital marketing services, Pink Shark’s Facebook and Instagram Ad services stand out proudly.
With Pink Shark’s expertise at your disposal, jumpstarting your Facebook and Instagram marketing campaigns is a breeze. Pink Shark is indeed a powerful player in Facebook and Instagram marketing, and this isn’t just an empty claim.
The team communicates with you about goals, desired conversion costs, ad budgets, and other requirements. Using a specialized questionnaire, they ensure all points have been addressed to create the most effective advertising campaign.
The advantages of running on either platform or both are numerous. Facebook is the second-largest digital ad seller in the US, only behind Google. Its net advertising revenue will grow strongly this year amid rising ad prices, with Instagram steadily gaining market share of those revenues.
The Facebook advertising platform is a powerful tool for businesses and marketers hoping to drive more sales. With over 2.38 billion active monthly users, you can spread the word about your business in various ways — from photos to videos to paid advertisements.
On the other hand, Instagram offers seamless and inspiring ways to tell your story. Whatever your business type, Pink Shark can help you find an ad format that will assist you in reaching your marketing objectives.
But regardless of the platform, the same ad won’t achieve the same results on both. Additionally, networks are constantly tweaking their algorithms and advertising features. Instagram could expand its targeting options to be more like Facebook’s or introduce Instagram-specific features.
When there are so many options on Facebook & Instagram, it may be hard to determine which marketing strategy is actually best for your brand. Pink Shak can help you with a few key things when it comes to driving sales with Facebook and Instagram ads.
First, they ensure you are reaching the right audience.
Secondly, they ensure that your ads are well-designed and attention-grabbing.
Lastly, they check if your ads are properly optimized.
Pink Shark enables you to choose a destination, audience, budget, and duration. Your promotion can be customized your way, or you can utilize their professional knowledge to get up and running quickly. The best part is that it can be done on both platforms!
“We use Instagram as an additional placement on Facebook, not as a separate channel, because it allows us to scale our campaigns quickly by reaching more of our target audience,” says Steven Dinelli, Ad Manager at MVMT Watches.
Here is an example of a Facebook and Instagram advertising campaign Pink Shark ran for Hairvivi. The company hired Pink Shark to generate new business through digital advertising. The goal was to generate new sales from new customers as well as existing/past customers.
The results? Pink Shark reported that the average Return On Ad Spend (ROAS) for all campaigns was 13X. Four months of advertising earned Hairvivi $526,998, while their Ad spend went no higher than $40,538. So Pink Shark’s expert Facebook & Instagram teams achieved a 60X return on investment through retargeting in one campaign.
Instagram and Facebook campaigns can use the same creative for both platforms or offer unique creative for each. Adding Instagram to an ad set’s Placement settings or creating a new campaign across Facebook and Instagram is how you can use Facebook and Instagram ads together.
One of the benefits of advertising on social media is that you can reach potential buyers who may not know they need your product yet, but who fit your exact buyer profile. In addition to reaching this audience, Pink Shark can also retarget people who are familiar with your brand but haven’t made a purchase yet.
Pink Shark has been in business for nearly seven years and has attracted a world-class team specializing in digital marketing and branding services, with Michael Preston playing a key role in the ups and downs of the company as CEO.
Mr. Preston has a clear vision for helping his clients keep scaling their businesses and to reach their dreams. This vision was born out of a keen desire to help others achieve financial and time freedom.
“I was skeptical when I read the case studies, not believing I could make more sales immediately, but I ended up turning down my ad budget since I couldn’t deliver my orders on time”, says sales account manager Sylvia Green.
Their clients come from a diverse range of industries and verticals, including both local and e-commerce businesses. Their services can help you reach your goals, whether it be improving your brand or increasing conversions and sales.
Kickstart a successful Facebook & Instagram ad campaign with pink shark expertise. Contact them online, or give them a call at (888) 523-9085!
