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When Adrien Crastes, the Co-Founder and CEO of One28, first envisioned an app that would allow partygoers to submit their requests for Abba, Fatboy Slim, David Guetta, and other club artists to DJs, he had no idea he would find a market for it in restaurants. “I thought we were for venues where loud music is played, including parties and discos,” he says. “Sure enough, when we launched at the MK Club in Monaco in June 2022, it was the start of a domino effect, with DJ after DJ in Corsica, Marseille, and Monte Carlo picking us up. Then I got a call from the DJ at the Maya Jah Monte-Carlo, one of the principality’s best restaurants. That conversation showed me the true potential of the One28 app: it can heighten the live music experience anywhere, club or restaurant.”
Music has become so ubiquitous that we can be forgiven for sometimes taking for granted its effects on us. Yet Adrien says that it has been proven by research scientists that our favorite songs are more powerful than we might realize.
“Hearing a song that we love has the power to increase our heart rate to 128 bpm, the peak of our pleasure,” he explains. “It’s where we feel the most emotions and are perhaps swept away by our memories because of that music. Take me, for instance. Just last week I was feeling stressed by an upcoming exam, but when I heard my favorite French song played on the radio, I was immediately at peace. That’s the power of 128bpm and the meaning behind our app.”
A regular clubgoer, Adrien knew the impact one song could have on a night on the town. The right music could take the crowd from 0 to 60 in a matter of seconds and fill up the dance floor. However, while the technology that DJs had at their disposal as they mixed it up had evolved, how they actually got song requests had not.
“There had to be a better way to communicate a song request with a DJ than yelling in the guy’s ear or passing them a piece of paper they couldn’t read with the club’s lighting,” Adrien states. “So, I decided to design the One28 User App for the audience to submit requests for their favorite songs and the One28 DJ App for DJs to receive them. While DJs would ultimately have control over the songlist, individuals would still have a more efficient way to let them know what they wanted to hear.”
He believes that both sides are enjoying the simplicity of the One28 app. The first DJ to use it, DJ Chris S, took more than fifty requests at the MK Club and continued using it the next weekend. Since then, the app has been picked up at other clubs across Southern Europe.
“And now we are entering the restaurant scene, which is really intriguing for us,” Adrien believes. “As I mentioned, I originally envisioned One28 for dance clubs and parties, but a person’s desire to hear their favorite songs transcends venues. We’re going to have a lot of fun bringing One28 to more restaurants and seeing what opportunities open up.”
For now, however, he is concentrating on introducing One28 to additional discos in Europe and to bringing it to the United States, where he thinks it will be well-received by DJs and clubbers alike.
“Ask anyone on the street what their favorite song is, and you’ll get three or four answers in a matter of seconds,” says Adrien. “Everyone knows what they love to listen to, so we are expecting One28 to do just as well in America as it has done here in Europe.”
One28 is an app that is deepening the connection between DJs and partygoers. Co-founded by CEO Adrien Crastes and CFO Alexandre Coyette, One28 is helping audiences to hear songs that can increase their heart rate to 128bpm, the peak of adrenaline and pleasure. DJs first set the minimum price for a song request, then accept song requests through the One28 app.
For more information, please see its website or download the One28 user app or One28 DJ app.
