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“Entrepreneurship is making a difference in someone’s life.”
Making a difference and operating at a higher frequency – deviating from the norm to lead with heart, is the modern-day trump card. An entrepreneur who serves before they sell and forges a company built on solid values, is one destined for success.
Raised in a diverse family environment by a single mother of 6, Jonas Muthoni has a profound understanding of what it takes to overcome obstacles. His path to greatness was forged through a passion for building strong relationships and mastering creative excellence.
As the Founder and CEO of Deviate Agency Jonas’s focus is on innovative leadership, providing best-in-class results and of course, happy customers – given that his business is 100% referral based. The ultimate way to impact and inspire young leaders to follow in his footsteps, is to become the Leader that someone wants to follow.
He shares: “In order to create these results, your values are the number one key. Know what they are and create a team culture that is rooted in them.”
Values are defined as: ‘principles or standards of behavior; one’s judgment of what is important in life.’
When building your company’s vision and the qualities of your own leadership to ensure that vision is upheld, your values become the lens through which your decisions are made, keeping you on course. Further to this, coherent actions that amplify your connection to what is most important to you, builds greater levels of trust with your customers. Expect backlash if your words are misaligned with your behaviors, promises and performance.
Jonas has been able to excel in the art of creating happy customers who continue to rave about his work. His secret:
“I want to create a culture where my people don’t see me as their boss, but more as their team member. By doing this, I have one of the most diverse teams in the world. What I wanted was to hire people who are much smarter than myself. I want to hire people who are going to teach me something, not the other way around.”
As Brene Brown says: “A leader is anyone who takes responsibility for finding the potential in people and processes, and who has the courage to develop that potential.” Here are 3 key elements to becoming a leader with heart:
1. Audit your listening: Being an exceptional listener allows for innovation, through knowing what your Community needs from you. It takes courage to refrain from speaking, while trusting that in doing so, you can be the loudest person in the room.
2. Have a vision and mission that moves you: Harnessing the dedication and devotion to a cause greater than yourself, is what every authentic Leader must embody. “If you love it, you will never not love a day of work in your life.”
3. Community amplifies the ripples of change you can make: Those in leadership roles recognize the unequivocal impact of having a Team and building influence with a ‘Village Mindset’. Recognizing that the path to becoming a Leader is no longer one that is walked alone, takes courage.Learn the art and skills required to be a phenomenal leader. Slow down, hire a mentor, let the ego go, listen to the lessons, but most importantly, learn from them!
In this episode of The Rhonda Swan Show, Jonas goes on to expand on the power of strategic business partnerships, lessons learnt around having contracts and the influence he has created through building Deviate to being a 100% referral based agency.
The Rhonda Swan Show is hosted by world-renowned International Speaker, Best-Selling Author and Online Brand Strategist Rhonda Swan, founder of the Unstoppable Branding Agency. Here at The Rhonda Swan HQ we focus on people and how to turn their passions and dreams into a tangible reality. The show is dedicated to inspiring mothers, families and individuals to go after their dreams.
Her world-class online training course and best-selling book with audiences in 88 countries, she helps people turn their passions into profits, dream big and create a life with meaningful action to create Unstoppable results.
Tune into this week episode HERE
