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Running a café is rewarding. You not only reap the rewards of business, but also get to meet a lot of people and enjoy their appreciation for your hospitality. But it can be challenging at times. The biggest challenge to running a café successfully is competition. Yours might be one in many cafes in the locality. But competition is ultimately good. It pushes you to discover new ways of boosting your business. One sure-shot way of boosting your café-business is by installing café umbrellas. Let’s understand how.
Attract more people
Have you ever been to an outdoor café? If you have, you know how satisfying the experience can be. It is always fun to sit in the shade of a beautiful café umbrella and treat yourself to some hot tea or coffee along with tasty snacks. From midday brunches to lavish dinner parties, everything feels more exciting in the shade of outdoor café umbrellas. If your café happens to have an empty sidewalk or poolside, indulge your customers with an outdoor dining experience in the shade of café umbrellas.
Remember, one satisfied customer has the potential to bring in many more because nothing beats word-of-mouth publicity. There are many varieties of the restaurant patio umbrellas for sale in the market. Our testers loved the Saville Patio Umbrella Square and Matisse Patio Umbrella Octagonal from Flare Shade.
The Saville Patio Umbrella Square comes in three canopy sizes – 6’x6’, 8’x8’ and 10’x10’. The Matisse Patio Umbrella Octagonal comes in four canopy sizes – 8’, 10’, 11’ and 13’. Both these offerings have durable aluminium frames that come in black or anodized silver finish. The canopies are made from imported Spanish Recasens that are sure to last long.
A safe shade
You want your guests to enjoy the outdoors and not burn in the sun or get drenched in the rain. Part of the process of converting a patio into a seating area for customers is to install a shade solution that blocks the UV radiations and the rain. The beauty of the outdoor café umbrella is in that it gives all the protection your guests need without burning a hole in your wallet.
Take for instance the Classic Patio Square and the Classic Patio Octagonal from Flare Shade. The Classic Patio Square comes with a 7’x7’ square canopy and the Classic Patio Octagonal comes with a 9’ octagonal canopy. Both have canopies made of acrylic fibre. This material comes with a five-year fade-resistant warranty and it can block the glaring sun and the moody showers without a fuss. That’s what we call value for money!
Create a brand
We can’t even begin to describe how important it is to build a brand. A brand is the identity of your business. It stands for your mission as a business owner. There are several ways of creating your unique brand identity. But it certainly starts with creating a logo, deciding on the brand colours and letting people know about your brand. While the first two steps involve your creative zeal, the third step involves focusing on brand promotion.
You can see brand promotion activities happening everywhere around you. All the TV advertisements, social media campaigns, posters, hoardings and a host of other paraphernalia are designed with the sole objective of promoting brands. Which industry doesn’t rely on brand promotion? Automobile manufacturers, banking institutions, hospitality chains – you name it and there’s some brand promotion activity going on in that industry.
But what’s the easiest way of creating a brand promotion tool for a café owner? Well, get your café umbrellas branded! Branded café umbrellas don’t just make your café look beautiful, they turn your business into a landmark for new customers and people can easily spot your place from a distance.
Take for instance the Matisse Patio Octagonal umbrella from Flare Shade. It’s a classic centre-pole café umbrella with an octagonal canopy that comes in four sizes – 8’, 10’, 11’ and 13’. The canopy fabric is available in two options – Spanish Recasens and Italian Para Tempotest. Not only are these materials UV and water resistant, but are also able to retain their sheen for a very long time. Hence, they come with a 5-year fade-resistant warranty.
This unique commercial café umbrella has a commercial grade aluminium frame that our testers found to be extremely durable. All in all, this is a product that exudes quality and class at the same time. What’s more? You can have your Matisse Patio Octagonal umbrella branded with the logo and colours of your enterprise.
Give you décor a facelift
Café owners often end up spending a small fortune in revamping their café’s décor. Plus, the hassle involved in the whole process can give you nightmares. But giving your café a facelift is so easy and cost-effective with the café umbrella!
A beautifully designed commercial café umbrella not only increases the seating capacity of your restaurant, but also transforms your patio into a cool place to hang out. Your café’s décor is accentuated by these practical and elegant accessories and you don’t have to bother about overshooting your budget.
Conclusion
The outdoor café umbrella is a versatile accessory that can make your business stand out in the midst of competition. Plus, it can give your business a much needed boost by creating a safe and cosy environment for your guests. Why wait for the competition to surpass you? Take your business to new heights with the branded café umbrella.
