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Since the beginning of the pandemic, most of us have an opportunity to work remotely. From teachers to marketers, one of the main tasks that are forced to be done online is presentation. Presentations are usually made to attract the attention of the audience present. Even though online presentations are not done directly in front of the audience, there are still audiences who listen to our presentations.
Even though the audience is still ‘attended’, it must be admitted, online presentations will be different from face-to-face presentations. There are challenges when it comes to delivering presentation materials to an audience online.
During a face-to-face presentation, keeping the audience focused on listening to our presentation is a tough challenge. When the presentation material is lacking or uninteresting, then it can make the audience lose focus or concentration.
Now, when ‘attending’ an online presentation, the focus and concentration of the audience will be more easily distracted. Because they can be anywhere listening to our presentation, then we will not know what is around the audience, which can distract them.
Therefore, we must prepare presentation materials like a presentation video to make them more attractive to the audience, even though it must be done online.
Still got confused about how to present a slick presentation video during an online meeting? Don’t worry, we’ve asked some experts to share their tips about the effectiveness of presentation videos. Here are some tips you can consider.
1. Use An Interactive Video
Creating an explainer video would really help your online presentation. The presence of an attractive and interactive video will make the audience interested in following your presentation from the beginning to the end.
For that, make sure you prepare good and quality presentation videos. Present the points you want to convey clearly. In addition, use a video style that suits your business.
Natasha Rei, Explainerd
2. Each Slide Should Have a Limited Amount of Content
When making a video presentation, I frequently use slides to introduce a topic, reinforce a given assertion, or ask questions. To save time and cover more ground, I present these slides for only a few seconds before I or other visual elements reappear on the screen.
Hence, the copy on each slide must be succinct and readable. Incorporating too much text will render the information illegible to your audience, causing them to fail to fully comprehend and gain clarity of what you are saying or asking.
When making slides for video presentations, you should include no more than six words on each slide. Condense what you want to convey in each slide into bite-sized chunks so that the content is understandable and easier to remember.
David Bitton, Doorloop
3. Be An Effective Storyteller
From my opinion, you must understand that you are just expressing your thoughts in order to capture the attention of the audience and convert them to what you have to offer. So hammering the concept won’t work here.
Stories serve as a bridge to bridge the emotional gap between the speaker and the spectator. It directs the audience’s attention to your point. Simply employ a human narrator to tell a story to which the audience can easily identify on a personal level. Use some noteworthy instances, in my opinion.
For example, suppose you’re making a presentation for the WordPress development course. You can depict the struggle that every newbie goes through in your online course. This will allow you to engage with a specific audience that is experiencing the same challenge and convert them to your course. You can also employ common phrases and idioms to give your presentation a whole different model.
Max Whiteside, Breaking Muscle
4. Keep Things Short and Precise
In my opinion, when you make a presentation, it will be the pitch to the audience to draw them into your information. In fact, any video used as a presentation that lasts more than 3 minutes can have a negative impact on the viewer’s experience.
Thirty to sixty seconds is more than enough time for an amazing presentation video. You may have seen the show “America’s Got Talent.” No matter how brilliantly an artist performs, judges may reject them immediately if they are unable to wow them inside the first 30 seconds. So keep your sentences short and precise.
In your closing words, deliver a Meaningful Note:
Even an interesting movie loses ratings in my opinion if the ending is useless, and this is still a presentation. Make it clear to the audience why they should believe you. Remember that the final note is your last chance to persuade your audience to accept your remarks. Make it so punchy that it goes straight to their head.
Tanner Arnold, Revelation Machinery
5. Engage with your Audience
Capturing your audience’s attention virtually is a hard task to do. You have to show your charisma and smartness through the lens of a camera and reach the people who are watching from the computer. As a former youtuber, I have some tips that will help you achieve this.
Connect your experiences to the topic
By creating an emotional bridge between the main topic and yourself, you will connect with the audience, they have to understand what you are talking about and what’s better than an anecdote. Try to add some fun stories and engage your audience with questions like “Has this ever happened to you?”.
Ask questions or use engaging phrases
If you feel there’s not enough back and forths between you and your audience, try asking questions to encourage them to participate. Also, you can keep their focus by using phrases like “This is one of the most important topics of the presentation” or “You’ll love listening to this”. This will capture their interest and make them pay attention to what you are going to say next.
Remember to really go with something that will make them learn something new or else, you’ll break your trust with them by following that phrase with something vague or not interesting.
Fun Activities
You can plan to do a fun exercise with your listeners to make things more lively. Moreover, if some of them are in remote work. Playing a little game of Q&A at the end of the session can give you important information about how you handled the presentation.
This way you can evaluate if they listened and understood what you were talking about. Try other activities like hangman or host a live poll session where your audience gets to vote about something you mentioned in the presentation.
Mario Pineda, Porch
6. Make it Look Good
Humans are visual creatures, and we tend to engage more with things that look good. The same goes for presentations.
You want your presentation to look clean and professional. This doesn’t mean going overboard with special effects or having things that are overly fancy or complicated – having well-designed and easy-to-read slides is key.
Some basic things you can do to make your presentation look good include:
- Using high-quality images
- Using easy to read fonts
- Using minimalistic designs
- Sticking to a color scheme
All of these things will help make your presentation look more professional and engage your audience.
Jessica La, Appetiser Apps
7. Get Feedback from Your Team and the Audience
Improvement has no limits, and a feedback-driven approach for video development and optimization starts from creating the first draft and keeps on going even after showing it to your viewers or distributing it to your target audience.
Before sharing it externally, share the preview link with your team at pivotal steps, especially after you finalize the assets and after you complete the video rendering. Use a mix of both quantitative as well as open-ended feedback questions in your internal survey and use your team’s valuable feedback to brainstorm and then incorporate even nominal look and feel changes like frame transitions, text sizes, image use, the copy, and look out for that comma (there’s always that one comma somewhere).
The feedback loop doesn’t end there. After you start using the presentation video as part of your pitch, get quick feedback even from the viewers. You can use QR Code surveys in a conference room or survey links (in a remote setting) to ask them if the video provided them with relevant information, if it was too long or short, or if they would have preferred if it had ‘X’.
Keep the personalization and optimization going based on the ever-growing pool of new ideas because there’s always that one ‘X’ that makes the real difference.
Anoop Singh Yersong, Zonka Feedback
8. Start With A Strong Hook
Just like with any other presentation, you need to start strong in order to engage your audience from the get-go. A great way to do this is to start with a powerful or emotional video clip. This will set the tone for the rest of your presentation and help you captivate your audience. Grab their attention with an interesting opening scene from your video or a funny anecdote that relates to the video content.
Asking questions is an effective way to extract value from a conversation. It encourages learning and idea sharing, as well as innovation and performance development. It helps the speaker in building rapport and trust.
Sam Molony, Community Phone
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: [email protected]
LinkedIn: Andre Oentoro
