Most franchise business owners find it challenging to find and select the right franchisees to represent their brand, products, or services to their target audience or existing customers.
There is no room for mistakes when selecting a franchisee for your business because a single mistake can take a massive toll on your franchise, jeopardizing your company’s credibility, harming its reputation, and breaking the bank.
According to Al Bhakta, choosing the best franchisee with relevant skills to your brand is daunting, time-consuming, and expensive. It would help if you had someone to maintain your brand’s identity, visibility, and reputation.
The relationship between you and your franchisee is different from that of an employer and an employee. However, you can use the same techniques to find and select experienced franchisees.
For instance, Al Bhakta recommends conducting interviews, performing thorough background checks, implementing a robust vetting process, and allocating trial projects to determine whether the franchisee’s skills align with your organization. Here are the three best ways to find a reliable franchisee for your brand. Read on!
1. Look for Character, Competence, and Communication
Character, competence, and communication skills are the essential qualities of a successful franchisee. Al Bhakta recommends looking for a potential franchisee’s passion for the brand. Find out whether the candidate has a strong commitment to the business and will work diligently to maintain your brand’s standards.
Competence means a potential franchisee can increase productivity and maintain your brand reputation. Ask the franchisee whether they can perform well and carry out projects effectively. Analyze the candidate’s knowledge and skills required for resolving issues and mitigating risks.
Al Bhakta says competence can foster a robust corporate culture, build a team of professionals, and establish critical competitive differentiators. The purpose is to maintain consistent performance and standards for the entire workforce working within the franchise, leading to employee engagement, productivity, and retention.
Communication skills are also very important for a long-term relationship. A franchisor and franchisee must collaborate and work together to put the brand in the right direction. So, determine whether the potential franchisee has practical communication skills, develop new ideas/concepts, and share their thoughts with team members.
2. Ask Questions and Analyze Answers
Create a list of potential franchisees and collect relevant information/data about them. Asking questions and analyzing the answers are critical when narrowing down your search results and selecting the best franchisee for your brand. Al Bhakta recommends asking the following questions:
- How many years of experience do you have in the industry?
- What made you select my franchise?
- How do you develop a solid relationship with a franchisor?
- Do you have enough experience to maintain the brand’s reputation?
- What steps do you take to train employees?
- How will you run the marketing and social media advertising campaigns?
- How challenging is finding, training, supporting, and retaining employees?
- How much do you expect to grow the franchise in one year?
- How will you innovate the products or services?
- What customer engagement strategies will you implement?
- Do you have enough financial resources to cover the losses?
3. Have An In-Person Meeting
Research shows that 84% of business owners prefer in-person or face-to-face meetings. The purpose is to ensure they develop strong and meaningful business relationships.
A face-to-face meeting with a potential franchisee will help you know the critical characteristics and understand how the candidate will build strong brand culture, develop rapport with customers, and connect with people.
According to Al Bhakta, a face-to-face interaction allows you to know whether the potential franchisee is a respondent and can answer complex questions. It enables you to understand the personal qualities of a prospective franchisee, analyze their attitude/behavior, analyze strengths/weaknesses, and make an informed decision about whether the person is right for your brand.
A franchisee and franchisor work towards a mutual goal – i.e., to improve the business, increase sales, and generate higher ROIs. Your duty as a franchisor is to develop a business model and establish products/services and marketing strategies.
On the other hand, a franchisee’s responsibility is to run your franchise at the ground level, streamline the recruitment and onboarding process, optimize business operations, increase employee engagement/productivity, and generate revenues. Follow these three strategies to find the right franchisee for your brand.