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In a world where we can automate more and more tasks… Surely you have heard of chatbots. And not only that, surely they have interacted with someone. Chatbots are the star tool to offer a fast and optimized service to improve the customer experience.
So much so that not only does it help you offer an immediate response to your customers, but it also helps increase the sales of a business. And eye! You don’t need to be a multinational to implement one. In fact, every digital business that provides customer service should have one.
A Chatbot is a program that simulates and processes conversations to create fluid communication with a real person. In this way, it allows you to offer automated answers to the most common doubts or questions from your customers. To speed up the interaction with the client, attend to procedures and doubts quickly, save time and money, and much more… Let’s see how to implement a chatbot on Facebook Messenger.
How does a Chatbot work?
A chatbot is a small software or computer program that simulates having a conversation with the user and interacts with him automatically to help him solve his doubts.
But how?
For a machine to understand a human is no easy task. So, for a chatbot to know how to answer each question, it needs us to previously introduce some commands and keywords. These commands will allow the bot to offer a specific response to each query made to it.
Thus, if one of the most repeated questions in your business is:
– How long will it take to send the package to my house?
– You can set it as keywords: home delivery, delivery times, package, house, etc.
In this way, when the bot identifies these words, synonyms, or topics, it will be able to identify the user’s intention and direct the flow of the conversation towards the objective you want.
Does your business need a Chatbot? Why?
52% of consumers are not willing to wait more than two minutes to chat with customer service. Also… If you have a problem or doubt with your purchase, what do you prefer: contact a bot that will solve it for you instantly or call a phone where that will surely leave you on hold? 56% of people prefer the first option as it is more comfortable and faster. So, if you are thinking about whether or not your digital business needs a chat… I would say yes, with my eyes closed. And it is about automating the attention and service with your clients (or with your future clients) to be able to be available to the public 24/7.
Create and configure your Chatbot on Facebook Messenger
It is the most used Chat Marketing platform since it allows you to interact through Instagram and Facebook. It is also specially designed for sales and marketing actions, promising to increase the sales of your products, and customer participation, generate qualified leads, and provide instant support. So, let’s see how to configure your chatbot with a tool. You can find various tools in the market but, based on our experience, we recommend Botsify, the best Chatbot for Facebook.
In common, here are the steps:
1. Create your account and connect it to Facebook
Sign in with Facebook to be able to connect it to your account. If you are not logged in, access your account with the username and password.
2. Discover the tool
The tool has a multitude of functionalities that will be displayed in the left panel in the form of a menu.
3. Set up your automatic welcome message
It’s time to configure the welcome message: those words that each user will receive when they decide to open the chat with your bot. This message should be clear and concise, welcoming the user and thanking them for contacting our business. In addition, it is advisable to announce that you are not talking to a human, but to a bot since the bot has certain limitations in the answers and can end in frustration for our client.
Got it? You can now create a Chatbot on your Facebook Messenger, even without coding!
