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One of the biggest problems small businesses face is finding the time to manage their Google Ads campaigns. They need to manage the day to day activities to keep the leads and sales flowing. They don’t have the time to sit and manage their campaigns. Automation is key and it’s something we talk about time and time again. However, many people aren’t sure how to automate with Google Ads.
Hence, today we’re going to try to dispel that myth and show you the ultimate guide to using automation with your Google Ads.
What are Google Ads?
Google Ads are one of the most effective ways to reach your target audience online. With Google Ads, you can create text or image ads to promote your business and drive traffic to your website. Your ad will appear on relevant searches, across Google’s network of sites, and on Display Network sites.
Google Ads are a pay-per-click (PPC) advertising service where advertisers pay for each click and people who use Google search to find information about products or services that they want to buy (known as “intent”) see the ads in boxes alongside the search results.
The more you pay per click on your ad, the more likely it is that people will click on it. The less you pay per click, the more likely it is that people won’t click on it.
Why Advertise on Google?
Google AdWords is the world’s largest and most effective advertising platform, reaching 97% of Internet users worldwide and generating more than $30 billion in revenue per year. It allows businesses to reach potential customers by placing ads on Google search results, YouTube videos and the Google Display Network.
The best part about advertising with Google is that when you start a campaign, your ads will show up automatically based on what people are searching for. You don’t have to worry about creating content or managing social media accounts — it all happens automatically!
What is Google Ads (AdWords) automation?
Google Ads (AdWords) automation is a tool that allows advertisers to automatically manage their campaigns. Ads Creative Automation allows you to create your own rules and have them to executed automatically by Google, which can save time and money. Here are some of the ways you can use automated ads smartly in your account:
- Bidding optimization: Automatically adjusting bids based on your budget, keyword competitiveness, or other factors.
- Ad scheduling: Automatically showing ads at specific times of day or during certain days of the week.
- Keyword bid adjustments: Automatically increasing or decreasing bids for specific keywords based on performance and other factors.
Capabilities of Google Ads built-in automation features
There is no doubt that many advertisers use the automated features built into Google Ads, but their results vary. These kinds of automation, such as smart bidding, were developed for the masses, so that’s why they’re so effective. They’re automations that can scale up to support thousands of advertisers and are aimed to be crowd-pleasing. Also, Google is in the business of generating revenue. Unlike you, they are not rewarded for reducing costs as highly as you are.
Advertisers avoid using the built-in automation features of Google for several reasons, including lack of transparency, capability, control, and trust. In fact, machine learning algorithms are black-box probability machines that cannot be controlled by advertisers.
Changes made by Google to the Google Ads platform without the consent of advertisers have frustrated advertisers since these changes adversely affect their campaign performance. Advertisers have lost trust with Google because it appears that it prioritizes ad revenue above the ROI of customers.
By building their own automations, advertisers would rather have complete control over their campaigns and be able to create campaigns that work exactly as they expect.
How automating Google ads can grow your business?
You can save time and money on managing ads manually with Google automated ads: reducing costs, reducing time spent managing campaigns, and increasing ROI with it. This works 24 hours a day and takes action sooner than a human can.
Rather, you should focus on moving the needle: keyword research, ad copy optimization, landing page optimization, and so on. You can create nearly fully automated feed ads campaigns with Google Ads automation rules, without giving yourself a headache.
Google Ads automation has many benefits:
Save time:
In the same way a machine is more efficient than a human when it comes to performing mechanical tasks, Google Ads automation will outperform any advertiser when it comes to running the day-to-day operations of Google Ads. The more you automate, the more time you save so you can focus on other important tasks.
Save money:
Automation saves money by reducing the amount of manual work needed to manage campaigns. The Google Ads automation program will be superior to the day-to-day management of Google Ads for any advertiser. In other words, after you set up an automated rule with conditions, the rule will take action (also known as firing) once the conditions have been met.
Have you ever spent over $100 on a keyword that produces no conversions? Put that aside. What about cheap conversions today? Increase the budget immediately.
No matter how many keywords you have, ads automation can handle them all. This convert into more efficient allocation of our budget, more revenue for our businesses, and a higher ROI.
Get better results:
Automated ads campaigns have been shown to get better results than manual ones because they target users who are more likely to convert and reach them at exactly the right time in their journey where they’re most likely to make a purchase decision.
Easily and profitably scale PPC campaigns
Automating your PPC campaigns will help you achieve more conversions in less time at a lower cost per conversion (CPC). Now all you need to know is that automating your Google Ads can help you scale your campaigns beyond just daily maintenance.
Conclusion:-
Whether you’re just starting out with AdWords automation or your campaigns are more complex, it can be daunting to know where to begin. When faced with an automation system as deep and varied as Google Ads, it’s easy to succumb to the fear of automation. Hopefully, after reading this guide, you’ll be equipped with everything you need to get started on the fast track to AdWords automation success.
If you don’t know how to use it and set up your account for automation, then Adwisely can help you. We have experience in setting up accounts for clients with automation as well as training them on how to use the system.
