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In the twenty-first century, every one of us probably already knows how much mobile devices play into our daily lives. It is especially true for millennials and gen zers who have a smartphone attached to their hand 24/7. We use our cell phones to deal with our daily lives, but mobile devices have become a popular medium for online shopping in recent years, and that’s where mobile e-commerce steps in. FunPinPin points out that mobile e-commerce activity is on the rise. According to Statista, a market research company, it is estimated that mobile e-commerce sales in the United States are up to $431 billion. [1]
What is mobile e-commerce?
Mobile e-commerce refers to online sales transactions that use wireless handheld devices like mobile phones and laptops to deal with commercial transactions online, including purchasing and selling products and paying bills. The advancement of e-commerce enables people to buy and sell goods or services from almost anywhere. So it became important for businessmen to think about moving into the mobile e-commerce industry.
The importance of mobile e-commerce SEO strategy
SEO stands for “Search Engine Optimization” and increases website traffic and brand exposure through unpaid search engine results. Because overseas consumers’ shopping habits depend more on search engines, this traffic is very considerable. In order to move into mobile e-commerce successfully, SEO strategy is of great concern. As mobile phone usage and mobile e-commerce sales grow, so does the importance of mobile SEO. Your potential customers need to find your website easily. Then, once they find it, they can expect the ultimate user experience.
The benefits of mobile-friendly e-commerce
Even companies like Apple and Google have introduced their own mobile e-commerce services. So, whether you’re a large or small business, read on to learn about some of the key benefits of mobile e-commerce and how it can help you expand your business.
- Better customer experience
Mobile commerce makes it easier to increase customer retention through access. That’s because mobile e-commerce has a wider range of products and services, making it easier for customers to compare prices, read reviews, and make purchases without the need for a desktop computer. Besides, one of the hallmarks of mobile e-commerce sites is adapting the site to make it easier to use on smaller screen sizes. Many adjustments can be made, including removing large graphics for ease of viewing.
- Growth potential
Statista predicts that by 2025, mobile commerce sales will account for more than 10% of all retail sales in the U.S., amounting to about $710 billion, nearly doubling from $360 billion in 2021. [2]
- Multiple payment methods
To make the buying process easier, the mobile e-commerce emerges mobile payment solutions have opened the door to diverse payment options such as Apple Pay, PayPal, and Amazon Pay. Many mobile e-commerce sites now offer a one-click checkout feature that allows customers to enter payment details only once, and then they can use the one-click option each time they make a purchase.
The development trend of mobile e-commerce
But mobile commerce is more than a simple evolution of e-commerce. Content delivery on wireless devices has become faster, more secure, and more scalable over time. Industries that have been influenced by mobile commerce include:
- Mobile bank, customers can use their handheld devices to access their accounts
Pay bills.
- Mobile money transfer.
- Contactless and in-app payments.
- Mobile Marketing, coupons, and loyalty cards.
Based on the above-affected industries, we can foresee the development trend of Mobile e-commerce
- More and more mobile e-commerce site builders arise.
- Diversification of mobile payment methods.
- The development of social commerce.
With shoppable Facebook pages or shoppable Instagram posts, customers can buy products they see on social media more directly.
FunPinPin as your best choice of e-commerce site builder
Since mobile e-commerce site builders are the trend of mobile e-commerce, how to choose a site builder for SEO strategy? FunPinPin may be your best choice.
First of all, FunPinPin has innovative solutions to improve your financial liquidity. Second, you can build your own online store in minutes with the help of FunPinPin. More importantly, your website will be built on the Google Cloud Platform, which provides a smooth experience and effectively reduces your churn. Last but not least, FunPinPin has a localized service team, so you don’t have to worry about language problems or time differences. FunPinPin will respond quickly to your needs 24/7.
References:
- Mobile commerce in the United States – statistics & facts. Available at: https://www.statista.com/topics/1185/mobile-commerce/#dossierKeyfigures (Accessed: 29 March 2022)
- [2] Mobile retail e-commerce sales in the United States from 2019 to 2025. Available at: https://www.statista.com/statistics/249855/mobile-retail-commerce-revenue-in-the-united-states/#statisticContainer (Accessed: 29 March 2022)
