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The first stage of application page optimization (ASO) is to work with the semantic core. Before you start working with metadata, you need to collect and prioritize key queries. In this article we explain in detail how to do it with the service. Read the step-by-step instruction with tips, screenshots and links to useful materials.
You can use our helpful ios aso tool right away.
1. Determine the app’s main idea and audience
If you’re a newbie and doing text ASO for the first time, focus on the product idea first. Try to think like a user. Answer the question: why will a person download your app? How will he formulate a search phrase? To facilitate the task, we offer a welkam-pack of 50 keys which you can add in one click. They are automatically generated by our algorithms. Use them to get started.
2. Make a preliminary list of potential keys
So, you have a small list of keywords. You need to expand it. This stage is similar to Brainstorm – add to the list all the relevant queries. Later we will analyze their metrics in more detail and prioritize the keys.
Use the Keyword Explorer tab. In the left block will appear all the keys that you are indexing. If you click on them in the right block, you will see the stor tips (saggesthes) – variants of the keys. There you can also enter your keys in the search and see the prompts for them.
The Ideas tool will also be useful. This section is a source of insights for search engine optimization and competitive analysis. All the keys here are segmented by different parameters: frequency, key length, application positions for them. There are more than 10 lists.
3. Analyze competitors’ keywords
It is necessary to analyze the textual ASO of your competitors. You need to understand how successful they are in promoting themselves. Do they often do text ASO? How fast are they growing in positions? Let’s say your competitors are growing rapidly for some keywords. Chances are high that they have invested in paid or motivated traffic (this is not an acceptable method of competition).
If you’re not ready to spend big budgets on advertising, it’s better to hold off on these queries and switch to less competitive ones. In the Proposed Keywords tab, you can examine which queries are indexed by your competitors and add relevant ones to your list.
4. Prioritize Keywords
At this stage, you have a large list of potential keywords. You need to analyze them and decide which keys to test first, and which to leave for the next iterations. The entire list can be viewed in the Keywords Analysis tab
First of all, evaluate the popularity of each key (Search Volume). If you are new to the store, you should focus on low and medium frequency queries. Gradually the application will begin to gain weight – to become more visible, indexed by a greater number of queries. This means that over time you will be able to implement more popular keywords. The main thing is to work regularly on ASO iterations.
The next parameter – the complexity of the key. We recommend focusing on the “Total Applications” metric. This is the number of applications in a keyword’s output. The fewer applications on a key, the less competitive it is. If for one of the keywords in the top storas there are popular applications with a large number of installations, reviews and a high score, the level of complexity is the highest.
