The world of digital media has changed drastically in recent years, and for those looking to be a go-to source for information on this ever-growing industry, there are few better places to turn than Hierarchy Media.
Over the years, Taylor Ping has been using her skills as an exceptional PR specialist to help different brands, innovators, and entrepreneurs garner more attention from high-level press like Forbes, Vogue, and Wall Street Journal. Another thing that sets her apart from other publicists is the passion she puts into her clients’ success.
Taylor Ping cares about more than just how the brand looks or the social media numbers it gets. Instead, she prioritizes empowering entrepreneurs to be industry shakers and empire builders.
“I always strive to bring the inner icon out of everyone. The goal is to empower entrepreneurs and innovators who are purpose-driven, talented, and focused on accomplishing business success. I see them as industry movers who are capable of innovating success, producing revolutions, and building empires,” Taylor Ping says.
Building Successful Brands
As the founder of Hierarchy Media, Taylor Ping has created a portfolio of very successful entrepreneurs and innovative brands. However, most of these brands that are successful today started from scratch, having nothing more than the desire to succeed and little or no resources.
With the right guidance and proper application of their resources, Taylor Ping streamlines their journey to success and builds these brands to become digital authorities that cut across all platforms. According to her, it is significant to dive deep with clients and figure out what motivates them.
“I often ask the questions, “why do you do what you do?”, “what impact do you want to make when you are the face of your company and brand?” Entrepreneurs need to discover who they are and what their mission is. Once I have a basis to structure from, I can use the multiple divisions within Hierarchy Media to take them through the journey of becoming exactly who they already are, but in a way that captures the social media and world at large,” Taylor Ping explains.
Oftentimes, aspiring entrepreneurs tend to make the mistake of focusing on one social media platform, thinking that it is a one-sized-fit-all approach for the rest. For instance, those who are TikTok famous may find it difficult to grow on Instagram, while those with verified Instagram profiles may not even be able to top over 1,000 YouTube subscribers.
Taylor Ping says that every digital media platform is used differently. Each platform encourages different types of people, therefore the content to be produced must suit them differently. Therefore, entrepreneurs must keep this in mind if they hope to properly utilize social media as a tool for growth. This is why Hierarchy Media makes these services as affordable as possible so that a lot of aspiring brands can benefit from them.
“It was important for me to keep things like Instagram Growth and image crafting at an affordable rate but still supply that celebrity-quality level service to my clients because it is essential for their business growth.” the PR specialist explains.