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Following on from the release of his heartfelt and passionate new offering ‘IDONTEVERWANNATHINKABOUTYOUNOMORE‘, which couples with the emotive debut single ‘ALL AWAY‘ in previewing his eagerly-awaited new EP ‘CHAPTER 1 : DENIAL / ANGER’, emerging alt-pop artist L.A. Rochelle has now returned to deliver the powerful new video for his latest release.
Described by the artist as a song about the duality of denial and disconnect between the head and the heart, the visuals for his new single aim to shed a more succinct light into the tragic inspiration behind the song and EP as a whole. Directed by Gwil Doe, best known for his work with VYBZ Kartel, the video combines vibrant dance and choreography to illustrate the grief he now feels at the loss of his two best friends.
Speaking about the new visuals, L.A. Rochelle said, “This music video is dedicated to a friendship that brutally ended with two people who changed my life forever.
“The L.A. Rochelle project and pseudonym was born from tragedy and this tragedy is expressed throughout the video for IDONTEVERWANNATHINKABOUTYOUNOMORE which explores the first two stages of grief (shock & denial), in three different locations representing the three people involved in the story.
“I wanted the video to feel heavy but beautiful. Above all, something cinematic. I wanted people to understand that it’s much deeper than just a romantic pop song.”
What would you do if you lost your two best friends in one day? L.A. Rochelle’s ‘Chapter 1: Denial / Anger’ EP is the first in a series of releases tackling the stages of grief that he experienced when his best friend took the life of his other best friend. Having lost his two closest friends on the same day, one to murder and the other to prison, L.A. Rochelle documents his grieving process for two very different kinds of loss, through powerful songwriting and explosive pop-driven production.
The L.A. Rochelle project and pseudonym was formed as the artist escaped his flat in Paris where his best friend had taken the life of his other best friend. Both were his flatmates who were forced to hide their gay relationship due to fear of judgement from their family.
Dealing with immense trauma and grief, L.A. Rochelle immersed himself in his music – a process that redefined his perspective of love, friendship and loss. It was through his escape from his hometown, La Rochelle in France, to L.A., that the name that would later define his project came into being.
The London-based artist, real name Pierre-Andréas Berndt, previously found his feet in the creative world with production credits for Tricky, recording vocals for synthpop duo Scratch Massive, and composing the soundtrack of a lost Lars Von Trier feature amongst other numerous fashion and artistic events.
