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Mass media & communication course is a professional course that is multi-disciplinary as it constitutes:
- Media related careers like Journalism, Media Marketing, Radio Programming, Advertising, Public Relations, TV /Radio/Digital Content Production, Digital Communications, Graphic Designing, Event Management, Broadcast Media & Film Industry
- Careers related to Marketing, Business, and Management, Politics, International relations, etc.
Besides this, the course includes:
- Providing dexterity to students about ways to communicate with large target mass using varied mediums such as digital, print, radio as well as television
- Teaching students about ways to analyze and understand the target audience, his media habits, his preferences, his tastes, the programs he watches, and how to best reach him, etc. In addition, the students are also informed about ways to create target communication, dissection of media basis the target audience.
- Students are given competencies in media investments, ways to arrive at the best ROI (Return on Investments)
- Students are skilled to scrutinize media critically in order to comprehend the moral and political implications of media on the world
- Students are not only provided an understanding about ways to uncover the truth but also about its packaging so as to garner maximum awareness
- Teaching students, ways to sharpen their writing & communication skills, voicing their views in addition to supporting their point of view.
This course communicates not only about the numerous merits of mass media, but also about its demerits:
Merits:
- Watchdog of a democratic country
- It offers a platform to the public to express their point of view, their opinions as well as their disagreements freely. Thus, becoming the voice of the voiceless and giving them an outlet to exercise their right to express themselves freely.
- The world has become a Global village now, thanks to the different types of mass media from newspapers to electronic media to digital platforms. It has thus facilitated connection as well as cooperation between people, businesses, governments, etc. from across the world. Thus, the countries from across the world are working together to not only fight the pandemic but also weather the storm of pandemic induced slowing of the economy
- Mass media ensures the spread of arts and cultures to every corner of the world. Furthermore, you can learn a new language as well as travel the whole world virtually. This helps in understanding between people and in reducing the confrontations.
- Internet is an open source of information has various search engine platforms. Thus facilitate learning anything anywhere.
Demerits:
- Empower the Already Powerful: The majority of mass media is bought and hence money can influence what is shared with us. Thus rich will have a far louder voice and can thus unfairly influence the majority in their favour.
- Mass media can be used for spreading hate, lies, and wrong information so as to control what people believe in.
- While the mass media has brought the world closer, it has however reduced cultural diversity.
- While mass media has connected people, it has also disconnected them from the people right in front, since people are spending too much time gazing at their phones or television, etc.
While informing about the advantages and disadvantages of mass media, the endeavor of the mass media communication course is to get students to desist from negative usage, thereby trying to save society and future generations from further corruption.
