Outlaw-pop extraordinaire DEVORA established herself as an artist to watch in 2021 with the release of her highly-praised debut EP, Outlaw. Now, the rising act returns with a gripping video for her “Outlaw” single that’ll stop you in your tracks. The EP rooted DEVORA’s niche lane of alternative-pop meets western grunge and garnered international acclaim from tastemakers like Wonderland, Flood, Ladygunn, Vogue, and more. With this new addition, DEVORA shows no signs of slowing down and continues to impress the masses with her unique sound and ingenuity.
The “Outlaw” video, directed and starred in by actress/producer Leven Rambin, sees DEVORA take back her power in the midst of a precarious situation. Dark twists and turns (think Vampire meets Western Revenge Tale) keep you on your toes as DEVORA navigates the waters of undying love and vulnerability with the utmost, bad-ass confidence.
On the meaning of the track, DEVORA shares:
“As a kid, I never really felt like I fit in. I always felt like an outlier. In the small desert town I grew up in, middle school and high school seemed like this ominous nightmare that never ended. Thankfully, I immersed myself in music every day after school, and that became my savior from reality. With music, I felt like I had a superpower that no one else had. It provided a form of safety and It made me feel like I could take something so raw at the time (like being an outcast at school) and turn it into something bold and powerful. This was the first time I felt like a true Outlaw. ‘Outlaw’ is essentially the beginning of my story— it starts with my walking away from a dark past/childhood and stepping into a life of empowerment and freedom. Lighting a match to the past and hitting the gas full speed ahead. I don’t care how many exit signs there are, how many cities I leave behind, or how many places I go to; I’ll never have a single regret and will always choose to be brave, be bold, and be fearless in all my endeavors. Being an outlaw is beautiful even if it means you don’t really fit in. Conforming is boring anyway.”
On the video, she adds:
“We shot the music video for ‘Outlaw’ in Houston, TX with an incredible cast and crew. Leven Rambin directed and starred in the video. Since day one our creative synergy has been electrifying. The video exudes the theme of undying love in a modern Wild West. Leven brought this vampire-western love & revenge tale to life and in full living color.”