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Do you miss the crowd at those trial rooms of your physical clothing stores? We know how your buyers love to try out different styles and trends before taking them home.
If the pandemic outbreak and lockdown situation is stopping your customers from visiting your physical stores, here’s good news for you! How about helping them try out the unique fashion trends right from the comfort of their homes?
Yes, it’s possible with the new 3D AR virtual try-on technology! What’s more? It’s even more exciting than the usual trial room sessions at the brick-and-mortar stores because it reduces overcrowdedness and customer waiting times. So, it’s faster and a lot more visually appealing!
What are 3D Virtual Fitting Rooms?
A virtual fitting room is a kind of advanced technology that employs Augmented Reality (AR) to allow customers to virtually try on various products and styles. It saves their time in traveling to a physical store and reduces waiting times at the trial rooms or cash counters.
The 3D virtual fitting room technology can be used in any luxury retail market, including clothing, footwear, eyewear, jewelry, cosmetics or beauty products, and many others. The idea of trying out various styles without actually touching them is not only efficient and time-saving but also safe in this pandemic situation.
5 Reasons Retailers Should Incorporate Virtual Fitting Rooms
There are endless possibilities for retailers who are incorporating 3D virtual fitting rooms for better user experiences.
- It’s Convenient and Fast: You will be surprised to know that as much as 97% of buyers have abandoned their shopping carts because the experience wasn’t convenient enough! Although your buyers may feel more excited about trying on different styles from your endless collections, it’s often tiresome for them to finally conclude.
Buyers often face inconveniences like selecting several clothes after many searches, swapping their clothes, and picking up the right size. It’s time-consuming as well. On the other hand, virtual fitting rooms are designed to eliminate all such hassles as it helps to try on your favorite styles using just the phone camera without changing their clothes for traveling to a physical store.
2. Boost Online Sales: The AR technology is definitely more exciting and visually appealing for your buyers, increasing their chances of completing the order. You can also save some space by reducing your physical changing rooms and using them as inventories or merchandising displays instead.
3. Reduce Returns and Exchange Rates: Online retailers are increasingly becoming worried about the higher number of return and exchange requests they receive from their buyers. It hampers their usual business and even demands spending a few more bucks in picking up the order in exchange for a new product or a refund.
The virtual trial rooms allow customers to know what they are purchasing and whether a particular product is of the right size, fitting and look.
4. Build Better Connections with Buyers: As a retailer, you would surely put more effort into building more loyal and repeat customers in the long run. Do you know that almost half of your customers don’t feel safe swapping clothes in the physical fitting rooms?
Instead, if you provide this facility in the comfort of their homes, they are more likely to get convinced and feel safer. Besides, you just made the entire shopping experience more fun!
5. Offer Personalized Experiences: Finally, you can provide personalized recommendations to your shoppers to ensure they get the right fashion guide.
For instance, whenever a person tries out a shirt or dress, you can recommend them to try out other accessories or bottom wear, including trousers, shoes, bags, jackets, and so on.
Final Words
It shows that you care for your customers, and you want them to look and feel their best by offering a complete make-over!
