Planning To Start A Podcast? Here Are Few Things To Know

The podcast market has grown steadily over the past decade. According to Statista, podcasts in America alone reach 120 million people a month. That being said, a third of Americans over the age of 12 listen to podcasts regularly.

If you decide to take advantage of this opportunity and launch a podcast, we recommend that you check out the following article to learn about a few things you must know.

How to Start a Podcast

Pick a topic in which only you are an expert. In a crowded marketplace, you need to stand out from the competition.

Define Goals

First, decide what you’re making a podcast for. The goal will keep you motivated and understand whether you are getting what you intended or achieving the desired effect. It also helps understand how to promote a podcast. For example, let’s say you decided to do a podcast about front-end development. You are interested in this topic and consider yourself an expert; you want to share your experience with others. Hence, you need to define the purpose of your podcast for your listeners’ ease.

Use Software to Edit the Recording

A podcast can be broadcast informally, but a poorly edited episode will not win the audience’s attention. It’s also essential to buy a good microphone. Built-in microphones do not match the required sound quality.

Choose a Podcast Hosting Platform

Storing mp-3 files on a regular server can cause bandwidth and speed issues. That’s why it’s important to choose a good podcast hosting platform. has a podcast hosting platform that’s easy to get started.

Record and download a podcast—Script the episodes. Without a plan, episodes can lose focus, take too long, and lose audience focus.

Don’t Make Introductions too Long

Apple’s podcast analytics revealed that listeners turn off episodes with a long intro, so keep it short and on point.

Upload Podcasts where People easily Find Them

By posting episodes only on your site, you limit your chances of building an audience. So instead, publish new issues once a week; 40% of top podcasts do this.

How to Optimize Placement

Add a keyword to your name that will grab attention. For example, including keywords in the title of a podcast helps improve its visibility in search results.

Design a cover that stands out from the rest. The cover is the first thing your potential audience sees. So a catchy picture will grab their attention.

Add selling text to your description. Research shows that podcast description is a major factor in deciding whether to listen to it.

Promotional Tips

Submit 3-5 episodes on the day the podcast starts. A multi-episode launch gives listeners more content and increases listening time, positively impacting your ratings.

Develop a personal brand. Let’s say you want to be known in the developer community and called as a speaker at a conference. A podcast can help convey your expertise to others and show that you speak well.

Look for people to join the team. It would be nice if you grabbed the attention of the juniors with your podcast. Listeners of the show may be interested in working with you.

Level up as a speaker. Let’s say you have seen this growth point for a long time but have not gotten around to taking up the speech technique and learning to speak convincingly. A podcast is a great opportunity to get to that.

Make snippets for social media. For example, these mini-clips can be used as podcast teasers for posting on social networks.

Leverage your audience of guests. Inviting famous people as a guest gives you the chance to reach new audiences.

Offer yourself as a guest on a popular podcast. This is a good way to boost your podcast’s popularity by appearing as a guest on other shows that are relevant to you.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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