According to a survey by Nielsen , 92% of customers trust an influencer more than an advertisement or traditional celebrity endorsement. A product , if it is presented positively by the influencer , is seen as more favorable.
So with this in mind,let’s take a look at Mohd Talib, who is a prominent social media personality not just within the boudaries of Lucknow , but nation wide.
Mohd Talib’s instagram feed with lakhs of followers has come as a ray of sunshine for his target audience.
He shared with us a few steps to keep in mind if someone wants to become a well-liked social media influencer and we would love to put some light on them.
1. SELECT YOUR NICHE: Before you start on your path to becoming an influencer you need to first select your field. You need to choose a niche that you are interested in and can consistently create content about.
2. OPTIMISE YOUR SOCIAL MEDIA PROFILES: Once you have chosen your niche,the next step is to select your preferred social media platforms and create/optimise your profiles. It is best to focus your efforts on only 1-2 channels.
3. UNDERSTAND YOUR AUDIENCE: Before you start creating content and posting it on social media,you need to understand your target audience. It is important to know who you are targeting and then do it well to build a loyal follower base.
4. CREATE AND POST RELEVANT CONTENT: Next step is to post useful and relevant content for your followers. The more you are able to engage with your audience,the more poeple will be influenced by your opinions and recommendations.
5. BE REGULAR AND CONSISTENT: You need to finalise a posting frequency and schedule. You can choose to post daily,weekly or at any frequency that you’re comfortable with and be consistent towards it.
6. ENGAGE WITH YOUR AUDIENCE: It is good to practice to reply to comments and answer any questions that your followers ask you. You can also just like their comments to show your appreciation.
7. LET BRANDS KNOW YOU ARE OPEN TO COLLABORATIONS: The final step towards your quest to becoming an influencer is to announce it to the world. You need to come out and declare yourself as an influencer who is interested in brand collaborations.
Apart from being a social media influencer, Mohd Talib is a successful serial entrepreneur. He owns and manages TJ Pharma- A Lucknow based pharmaceutical distribution company, invested in pharmaceutical manufacturing as well. He owns a construction company and has recently started out with real estate business as well.
Risk is an inevitable part of starting and growing a business. He loves to explore new ideas and never fails to take up risk involved with business. He wish to expland his business furthermore.
Head on to his instagram account and see for yourself how enthusiastic and passionate this young man is. @mohd.talib7866