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Showing clients personal progress sets a new standard in digital marketing
Outsourcing a task to an agency can be nerve wracking for a lot of company executives, especially if the agency is new. You’re left with questions surrounding the real benefit the agency is providing for your company, compared to the money you’re paying them. Additionally, people outside of your company are self-serving and may give you analytics that only make them look good on paper. Who can you even trust to do what they’ll say with your budget?
One digital marketing agency is taking a different approach to work closely with clients and remove the guessing game out of the equation. Not only is the Paradox Group providing answers for easy marketing and blockchain advertising, but they’re also allowing clients to see progress on campaigns for themselves. The future of digital marketing leaves no room for distrust and false analytics with their new methods.
Taking transparency to the next level
The Paradox Group was created in January 2019 to help take companies to the next level through digital marketing campaigns. Their goal is to bridge the gap between advertisers and publications, and bring publishers more consistent revenue. Specialising in FinTech, Blockchain and DeFi industries, they provide a smooth experience for building brand awareness for clients through ad campaigns. The agency’s founders know what questions clients have and what they’re looking for when outsourcing. The two have built a fully functional marketplace for advertisements, where clients can purchase advertising space. They knew that the best way to establish credibility was to be as transparent as possible.
Creative Director Milo McCloud and Finance Director Paul Burnham founded the Paradox Group to provide clients with the digital ad campaigns they need, while also building trust in their product. To do this, clients are given their own personal dashboard. Here, they are able to track the digital ad campaign’s performance for themselves, without having to ask the ad agency time and time again. The results are at their fingertips whenever they wish to look at them. Clients are never left in the dark, wondering how the campaign is doing or if the money was worth it.
The founders are dedicated to honest partnerships
The brains behind the Paradox Group are the real reason the company has been so successful. From the very beginning, Founders Milo McCloud and Paul Burham have been dedicated to creating a simple user experience and making long lasting partnerships.
Like any company getting its start in a relatively new field, they knew they would have to build trust in their product. The expertise each one of them brings is the first building block to proving they know what they’re talking about. Milo brings a background in design that is fundamental to the simple, modern user experience that the agency provides. Meanwhile, Paul has over 20 years of experience in corporate finance, bringing the knowledge needed to help a business achieve financial goals.
So instead of simply telling companies that their expertise and digital ad campaigns were working wonderfully, the founders of the Paradox Group decided to show them. The personal dashboard clients receive provides transparency that has been crucial to building trust in the community. Although the field of digital advertising is relatively new, an open-book approach has given the Paradox Group respect of an old timer.
For more information on digital ad campaigns provided by the Paradox Group, visit their website here.
