The mortgage industry has been around for decades, with millions of people relying on trustworthy mortgage lenders to help them with buying homes and investment properties. For those working in the industry, staying focused and overcoming adversities despite economic challenges is a top priority. In an ever-evolving industry that has its fair share of highs and lows, one company, Equity Prime Mortgage, has managed to get through it all while excelling in the industry and receiving notable accomplishments along the way.
“Equity Prime Mortgage is a licensed mortgage lender operating in different parts of the country while providing multiple mortgage products to meet the financial needs of different consumers. We believe in the importance of empowering the people through dependable mortgage lending services that work best for them,” shared Eduardo G. Perez Jr, the company’s CEO and co-founder. “We’ve managed to overcome adversity after launching the business in February of 2008. During that time, the economy crashed, and we had to learn how to make quick yet smart decisions while building our portfolio. It wasn’t always easy, but we managed to get the job done.”
Overcoming challenges required a strategic, detailed approach, especially during a time when homebuyer trust was more difficult to gain. While the recession took a drastic toll on the economy and made it more challenging to operate a mortgage company successfully, Equity Prime Mortgage continued working non-stop to gain trust, provide reliable services, and overcome the many roadblocks in the way.
“It was important for my people to see me working hard. If not, they would’ve quit. We handled the recession of 2008 like professionals, which led to greater success for us during the pandemic. We worked diligently as a team, creating goals while empowering the people,” said Perez. “We aim to help people take advantage of the American dream. While putting the needs of consumers first, we’ve made sure to address daily challenges while remaining true to our core values and beliefs. Developing a sense of community while using our knowledge and strengths has allowed us to achieve such success over the past 13 years while running this company.”
Those thinking about getting involved in the mortgage industry must realize that there are highs and lows, but working hard to get through the lows is what leads to the incredible highs. Equity Prime Mortgage is living proof of the success that a company can have when it’s willing to face challenges head-on while remaining optimistic for the future. Perez’s leadership role within the company has led to a feature in National Mortgage Professionals Magazine’s 40 Most Influential Mortgage Professionals Under 40. In addition, he’s received recognition as one of the nation’s top mortgage bankers.
Based in Atlanta, Georgia, Equity Prime Mortgage provides an impressive selection of mortgage lending options designed to help consumers find what they need when they need it. The company’s dedication to its clients and the industry, along with over 50 years of combined experience between team members, have made it possible to achieve outstanding goals despite the trying economic challenges throughout the past decade.