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Local IT infrastructure requires a lot of attention from businesses, which is a huge inconvenience in terms of managing, upgrading, and replacing components as needed. Cloud computing services, managed by a third party and allowing businesses to focus on more important things, can be an alternative. SaaS is one of the suitable options for cloud computing services on the market.
What Is SaaS?
SaaS (software as a service) is suitable for small and medium-sized businesses, representing the most complete form of cloud computing services. All applications are managed by a service provider through a browser. Additionally, the provider handles software updates, customer requests and bug fixes.
The main advantages of such a cloud computing model are:
- Availability (limited only by an Internet connection);
- Remote work at any location, which allows for mobility;
- Low PC requirements.
In addition, with SaaS, businesses can easily scale. This is due to the ability to seamlessly increase the number of functions, while high security standards minimize the risk of data leakage. For example, if you buy a virtual number as a cloud-based service for your business, it’s easy to add just a team of two or a team as big as thousands of sales-support agents on the same number, depending on your business scale. Easy, right?
Which SaaS Companies Are the Best in 2021?
Here’s a list of the top 15 SaaS companies which have proved to be successful:
Adobe Inc. (ADBE)
The company and its products have been on the market for over 35 years, having undergone a number of transformations. Today, a wide range of users can choose software with different functions/features and at affordable prices. There’s also an opportunity to install only a part of such software. Capitalization: $291.6 billion.
Salesforce
When a business needs to build a custom SaaS app, software vendors often use this platform. The two main advantages of Salesforce are high-quality cloud support and ease of use. Capitalization: $285.5 billion.
LeadsBridge
LeadsBridge is an iPaaS solution that enables companies to enhance their omnichannel strategy by orchestrating their business data.
LeadsBridge fulfills your integration needs, focusing on bridging gaps between advertising platforms and sales funnels, and delivering tailor-made integrations made upon your business needs.
The LeadsBridge platform is suited for companies that want to streamline their advertising activities by integrating the marketing technology stack with Facebook & Instagram Ads, Google Ads, and LinkedIn Ads.
With more than +370 out-of-the-box integrations available at the moment, you can easily connect your chosen software with your advertising platform, seamlessly synchronizing data for your marketing workflows.
Ruler Analytics
Ruler Analytics is a marketing attribution tool that supports marketers to get more out of their data and close the loop between their sales and marketing. Ruler allows marketers to track leads through their entire customer journey. And, when those leads close, Ruler will scrape revenue data from your CRM and accurately attribute it into your chosen marketing apps including Google Analytics, Google Ads and more. With it, you’ll be able to track leads from start to end and get an accurate view of metrics like return on investment and more.
Shopify
The company develops software solutions for offline and online stores. For those who want to test their products, there’s a free trial version. For those launching their business – there are 3 plans to choose from, each with a variety of attractive features. Capitalization: $175.7 billion.
Poptin
If you’re wondering how you can convert more visitors into leads, subscribers, or sales, then you’re looking at the right SaaS. Poptin is a user-friendly popup builder that lets you create and customize highly responsive pop ups and embedded forms. By optimizing your designs with the right smart triggers, targeting rules and other robust features like exit-intent technology, you can significantly boost your customer engagement, reduce cart abandonment, get more email subscribers, and generate qualified leads
Thinkific
If you’re looking for an online course platform, Datis Mohsenipour, Director of Marketing & Partnerships at Outback Team Building & Training recommends Thinkific.
“Whether you’re looking to run an internal training program, provide training courses to your customers, add an additional stream of revenue by selling training programs, or looking to use free training courses to generate leads, Thinkific is a SaaS company you should know about.
This freemium, best-in-class, online course platform is based out of Vancouver, Canada and is trusted by over 50,000 course creators around the world.”
Pixelied
Pixelied is an online design tool for entrepreneurs and businesses that offers an easy to use suite of tools such as stock photos, icons, templates, bg remover, mockups and much more.
It will save you hours of frustration and time spent learning complicated tools like Photoshop. It boosts creativity, helps with focus, frees up time, unlocks the designer in all of us!
Intuit
The company specializes in financial software development. Intuit is known for its QuickBooks Online (an accounting program for invoicing, expenses, and reports) and Intuit Partner Platform (IPP) for integration with rich financial and transactional data through REST-based APIs. Capitalization: $150.8 billion.
Aeroleads
Aeroleads is one of the leading SaaS companies and a prospect generation software. The company is known for its reliable email finder and email verifier tools which provides users with an accuracy of more than 80-90% in finding emails. Aeroleads email finder tool helps businesses in finding email addresses of their prospects and help them in building a real-time email list for sales and marketing.
After adding prospects, users can directly export the data to Salesforce, Pipedrive, HubSpot, Zapier, Mailchimp, Zoho and other such sites.
ServiceNow
The company’s main mission is to help businesses manage business processes in a digital environment through cloud computing development. ServiceNow used to offer services only for businesses in the IT-sphere, but it’s now far beyond that. Capitalization: $130.9 billion.
Timely
Timely is an award-winning automatic time tracking software helping companies stay connected with their workforce and report accurately on their business – for payroll, project management, team management and capacity planning.
By automating timesheet admin, Timely frees teams for the important work that matters. Offering strict user-level privacy by design, it’s a tracking tool that employees actually trust.
Square
The company developed a well-known app that makes it possible to make payments without a POS system. Square’s software helps manage data on sales, employee performance, contacts, employee engagement and more. Capitalization: $113.4 billion.
Atlassian Corporation
You’ve all heard about Jira, a well-known bug tracking system that helps improve software performance. Capitalization: $102.5 billion.
Snowflake
The company mainly deals with data storage. Snowflake’s range of services includes optimizing data architecture, implementing best practices, and much more. Capitalization: $98.8 billion.
Zoom Video Communications
In 2013, this company created Zoom, a cloud-based video conferencing software. Its main advantage is the ability to connect up to 100 devices simultaneously. However, the free version has time-bound restrictions. Capitalization: $79.1 billion.
Workday
This firm’s developments allow businesses to effectively manage their financial processes and employees. Capitalization: $67.2 billion.
CrowdStrike Holdings
CrowdStrike’s business area is information security. The company serves clients around the world and offers a high-quality solution that will reliably protect any business from cyberattacks. Capitalization: $61.7 billion.
Twilio
It is a cloud-based communications software solution supported in more than 180 countries around the world. Different companies are able to communicate with their business partners and use numerous tools to transform customer experience like call management tools, email service, video interaction tools and more. Capitalization: $59.8 billion.
Cloudflare
Cloudflare is a network of servers that is well-known all over the world. It allows you to increase the loading speed of your business website and protect it from cyber-attacks` such as DDOS. With Cloudflare, you can manage DNS records and migrate from HTTP to HTTPS. Capitalization: $53.7 billion.
Name Generator
Generate The Random Names For 30 Categories Within Clicks
Capitalization: $250000
Databox
Databox is a cloud-based business analytics platform for marketers, CEOs, analysts and decision makers that provides a single interface to view various key performance indicators (KPIs) and generate reports. It is suitable for small to large businesses and offers mobile apps for iOS and Android devices. Databox gives users the ability to either build their dashboards from scratch or use pre-built dashboard templates for different use cases.
DocuSign
This company plays an important role for businesses in the digital world by implementing digital signatures and managing digital transactions. DocuSign provides its services through a mobile app too, and remains dominant despite numerous DocuSign alternatives emerging. Capitalization: $50.7 billion.
Datadog
It is a software development company that monitors services and databases, as well as analyzes app and infrastructure performance. Capitalization: $47.6 billion.
Aritic PinPoint is a full-stack marketing automation software platform for marketing operations teams. It has landing page, lead scoring, lead tracking, lead nurturing, email campaigning features with mobile optimized interface, CRM and Social integrations.
Capitalization: $1 Million.
GrowSurf
Automate customer acquisition at the lowest possible cost. B2C and B2B tech companies using GrowSurf’s referral program software get new customers on autopilot. Launch a white-labeled customer referral program to earn word-of-mouth referrals. GrowSurf can integrate with your CRM, ESP and payment processor to automate referrals using your existing tech stack.
SmartKarrot is one of the leading B2B SaaS product-based companies that is architected for intelligent customer success. The company believes in delivering winning customer automaoutcomes at scale. It does it by transforming customer success outcomes with actionable insights. This includes predictive insights and prespective guidance for CS teams. All of this with the help of its most intelligent and actionable customer success software.
How Will SaaS Market Evolve in the Future?
The SaaS market continues to grow, and experts see only positive dynamics in the future.
A noticeable leap could be observed during the period of quarantine and isolation when most companies were forced to switch to a remote format of work. Then and now, SaaS is an easy tool to implement and deploy. Additionally, if you compare SaaS with other cloud computing models (IaaS or PaaS), the former is clearly superior if you need complete control over your entire infrastructure without having to physically maintain it.
Regardless of how the economy and business suffer due to the current events, the need for cloud services is constantly growing.
Comparing last year’s statistics, we can see that IaaS reached $50.4 billion, while SaaS reached over $104 billion, and PaaS – over $37 billion. And considering Gartner’s (research company) SaaS-related estimates, the sector is expected to bring in over $140 billion in 2022. As a result, SaaS will still have more revenue than the other two options.
So no matter if you choose SaaS, PaaS, or Iaas, cloud migration is the future of all businesses.
