Today, Swedish recording artist Tove Styrke has released her brand new single “Start Walking” via RECORDS / Columbia Records / Sony Music Sweden. The infectious track follows the summer release of “Mood Swings,” Tove’s first musical offering in three years, and recent feature on Cheat Codes’ “All Things $ Can Do” with Travis Barker. “Start Walking” was written together with hit writers & producers Caroline Ailin (Dua Lipa “New Rules” + “Don’t Start Now”), Sly (Shawn Mendes), Lostboy (Tom Grennan, Anne-Marie) & Pablo Bowman (Marshmello, Alan Walker). Listen HERE Tove describes “Start Walking” as “a song I made together with some amazing writers and producers and I’m obsessed with it. It’s an upbeat song with sad lyrics, which is my favorite combination. It’s about a person who knows a relationship is over, and how it sucks to actually be the one to leave but you know there is no other way.”
In tandem with the new song, Tove has also released the official video for “Start Walking.” The visual follows “Tove Styrkez,” a fictional dansband, as they tour around 1970’s Sweden. Watch HERE.
Commenting on the video, Tove adds, “I love the insane music video we made for the single. It’s about a Swedish ‘dansband’ with supernatural powers. ‘Dansband’ is a signature style of Swedish pop music that has drawn huge audiences dancing cheek to cheek around the country for decades. My dad played in one of these bands – they were called Max Fenders – in the 1970’s which is where the idea for the video initially comes from. Think ‘Stranger Things’, but the 70’s, showcasing cheesy pop band culture, set on the roads of deep Sweden. I can’t believe such video did not already exist, so I simply had to make it… Get ready for thunder, lightning, lasers and ‘Tove Styrkez!’”
The video concept revolves around the Swedish cultural phenomenon of “dansband” (Dance Band) – a certain style of Swedish pop music inspired by swing, country, jazz and rock. Just like in the video, the dansbands used to tour Sweden by bus, performing their music several times a week with an audience dancing cheek-to-cheek. The music video is both a way for Tove to put this very Swedish phenomenon on an international map and at the same time pay tribute to her heritage (as mentioned her dad used to play in one in the 70’s).