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You’ve just completed barber school! Congratulations! Your next step now is to decide what to do. While finding good barbershop marketing ideas and tips may not be difficult, applying those ideas can be quite challenging.
Businesses that succeed are those that market effectively. The right marketing tactics can help you grow your business regardless of how long you have operated the barbershop. Profitable barbershops have repeat customers thanks to effective marketing. The challenge is coming up with a cost-effective marketing strategy.
Most people know they should promote their business to as many people as possible, but how exactly do they do this? Times have changed. Ads in the Yellow Pages are history and businesses no longer rely on word-of-mouth marketing and the quality of their work to compete with local businesses and chain competitors.
This article will explain how you should approach barbershop marketing and how to turn barbershop marketing ideas into successful marketing strategies.
Besides learning how to promote your barbershop business online, you’ll also learn how to promote your barbershop offline so that you can start using these methods immediately.
- Get your barbershop registered on Google Maps
Get on this as soon as possible if you have not already done so! You will benefit in more ways than you can imagine if your barbershop is listed on Google My Business!
What is the first-place people look for local services? In Google Maps. Using Google Maps to advertise your barbershop will help you attract nearby customers.
It’s a well-known fact that this is the most popular barbershop marketing idea, but few barbers understand its full potential.
For someone searching for a barbershop in Cardiff, South Wales, here are the Google search results:
The process of getting your barbershop added to Google Maps may seem difficult, but it is quite simple. In addition, Google Maps is a free service for barbershops.
Creating an account for Google My Business requires you to first visit the website. Google My Business allows people to list their businesses on Google Maps by adding them there.
After creating a Google account, you’ll just need to fill in your business details and request verification to add your barbershop to Google Maps. The verification code will be sent to you in a few days in the post. You then simply enter this code into your GMB account.
It is essential to remind your customers to write a review for your barbershop listing on Google Maps when your barbershop becomes visible on Google Maps. In addition to making your listing stand out, an extensive number of reviews encourages people to contact you.
Respond to reviews posted by your customers to show that you value their trust and create lasting relationships. Even though it may not always be a positive opinion, you will demonstrate to them how important their outlook is to you. Don’t create fake reviews or offer incentives for customer reviews, as this may result in Google Maps removing your listing.
With Google My Business, you can list different details related to your business with Google to possibly appear in The Local Pack, and on Google Maps. It is better to input more information but try to maintain your physical address and contact numbers exactly as they appear on your website.
- Market Your Barbershop on Social Media
Even though social media marketing is ideal for barbering and hairstyles, few barbershops utilise it.
Social media has changed the way word-of-mouth advertising works! It is very easy and effective to market yourself as a barber using social media platforms. Most of your clients are probably on social media, but so are their friends and their friends’ friends! This is a great opportunity not to be passed up. Getting an online presence through sites like LinkedIn, Facebook, and Instagram will allow you to share what you do and how you execute it.
Take advantage of these channels to reach more people. This is a wonderful way to highlight your excellent work (with your client’s permission, of course). Showcase your great work on Facebook or Instagram with before and after images. Share news about events and promotions. Encourage clients to leave testimonials. Learn new techniques and styles and share them through video tutorials on your YouTube channel. Demonstrate how you apply them using the platform. By putting out more content on social media, you will reach more people.
Whenever you attend events or competitions related to barbering, record video and stills. Provide updates on grooming tips for guys and share it all on your platforms. Pay attention to those who like and share your posts. No matter how many followers you don’t have, posting regularly is still an excellent way to promote your shop!
- Have an Online Booking System in Place on Your Website
A barbershop’s website should be integrated with an online booking system to execute effective marketing strategies. It enables customers to easily book services online. This will streamline the entire process. Through this marketing concept, you can engage more and more customers into your brand with the least amount of stress possible.
As a result, your customers will be happier since they can book a seat for themselves. Also, your time slots will be visible to them in real-time, so you’ll get more appointments.
It is just one more way to make it easier for them to find a time slot that works for them without having to contact or message you. And that is just one more reason why this is a great barbershop marketing choice! Keeping track of appointments and clients makes it easy for your barber business to grow, without adding to your daily stress.
- Establish a loyalty program
To retain existing customers, you should implement a well-designed loyalty program that encourages them to keep returning to your barbershop for haircuts in hopes of being rewarded. Furthermore, these programs encourage them to spread the word about your services among their friends and family.
A loyalty program can also be implemented easily. If your customers make a certain number of appointments, you could offer them a free haircut.
While a loyalty program is different from word of mouth in barbershop marketing, it still has the power to spread your name across your city. An excellent money-saving tip is too good for people not to share.
A loyalty program’s most important result is that it retains customers and lets them return. You can make your customers feel valued and satisfied by offering them such an incentive.
When your customers buy from you repeatedly, you want to show them that you appreciate them. Despite having other options, they chose you.
- Provide A Unique Barber Experience
Offer your clients a unique experience that no one else can offer. Make their time more enjoyable while they wait by providing complimentary beverages, such as fresh coffee. Get to know them when they’re in your chair. Make small talk. Find out what they did that day or what they are planning for the weekend. Also, offer freebies, such as sample products or branded stickers. It is important to make each of your customers feel valued, appreciated, and welcomed.
Regardless of whether customer experience is a barbershop marketing idea, all the efforts you put into promoting your barbershop will be in vain if you don’t keep your new customers coming back. The experience your customers have with your business is extremely important in order to keep them returning.
It is impossible to grow a business by cutting corners.
This article hopefully provided you with some new tips for promoting your barbershop. Although some of these barbershop marketing ideas might be outside your comfort zone, they will be worth it in the end. To see an excellent example of how these ideas can be properly executed, check out Capello Barbers Cardiff. They perfectly combine traditional barber values, with modern haircuts and marketing methods which ensure customers continue to return to them every month!
To achieve results in barbershop marketing, persistence is key. It is common for barbers to quit too early because the marketing results are not immediately apparent. Keep your focus and be patient.
