How to Make Video Walls that Convert: Everything You Need To Know

Video walls are a great way to attract more attention and generate interest in your business. They can be used for many different purposes, such as displaying your logo or creating an interactive display for people to use. Video walls also can increase conversions because they offer consumers a chance to interact with the content on the screen. It’s essential that video wall designs look good and how they convert visitors into customers! In this post, you’ll learn everything you need to know about making video walls.

What Is a Video Wall?

Video Walls, also known as video wall displays, are a group of multiple computer monitors tiled together to form one large screen. Video walls provide an excellent way for advertisers to make sure viewers see their message in the best possible light. A properly configured and strategically placed display can give your business the visibility it needs over competitors.

What’s in a Video Wall?

Video walls are a display technology that uses multiple screens to create one large image. Each screen within the video wall is either an LCD monitor, OLED panel or LED-backlit TV with its own set of inputs (HDMI, Display Port etc.) and audio connections.

Hardware: The screens are referred to as digital displays. Screens could be tiled together, for example, to create a huge display. LED or LCDs are available. For smooth viewing and the most pleasing content presentation, we recommend commercial-grade displays with minimal bezels.

Software: Digital signage software, often called content management software (CMS), is the primary platform that allows users to manage their digital signage material.

Content: Without question, this is the most crucial component of a successful digital display. It’s just what the target audience sees and engages with. Photos, screenshots, videos, visualizations, GIFs, memes, and slideshows can all be used to create this material. 

How To Design Content For A Video Wall?

  • Use high-resolution, realistic pictures and videos.
  • Keep your writing brief and to the point.
  • Make use of the proper screen brightness.
  • Do not overcrowd the video wall.
  • Content should be tested often.

Advantages Of Video Wall

  1. Employee Time

Video walls can aid in the completion of duties that an employee would typically perform. This is accomplished by showing critical information that employees must generally respond to. This could free up time for employees to focus on more essential duties.

  • Can Increase Sales

Video walls are a great way to make an impact on your customers. Not only can they help you convey information, but they can also increase sales by giving the people what they want- more reasons to buy.

  • Grabs attention

Video walls are a great way to make an impact on your audience. Whether for entertainment, information or branding purposes, they will grab attention and leave you with long-lasting memories that can last weeks if not years.

  • Improves Customer Experience

Video Walls are one of the best ways to engage customers because they make their retail experience interactive and fun. It’s also an excellent way for other retailers to up sell items, which increases sales volume.

The Bottom Line

Video walls are famous and for a good reason. They’re eye-catching, easy to create and powerful marketing tools that can convert visitors into customers. We hope that this article is effective for you in understanding the video walls.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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