Understanding Artificial Intelligence’s Role in E-Commerce Website Design

Artificial Intelligence (AI) appears to be making its way into our daily lives, from complicated technological developments like self-driving automobiles to basic items like clever Bluetooth speakers. In reality, customers are employing AI in greater numbers than they know. While just 33% believe they utilise AI-enabled technology, the truth is that 77% of people use an AI-powered service or gadget without even realising it.

AI is also one of the world’s fastest-growing technologies. According to Statista, global AI revenue for corporate applications is expected to grow from $1.62 billion in 2018 to $31.2 billion in 2025, representing a 52.59 percent compound annual growth rate (CAGR).

This increasing tendency extends to web design as well. Artificial intelligence will simplify not only how you use a website, but also how web designers create it. Let’s have a look at how AI will affect the web design process.

AI’s Current Role in UX Design

In recent years, artificial intelligence (AI) has played a critical role in improving customer experience, particularly for e-commerce platforms. AI has been used in conjunction with modern data analytics to collect user behaviour data, which can then be utilised to customise your e-commerce site and better serve your customers. The advertising that appears on your browsers, for example, are the result of AI paired with a detailed analysis of your browsing history. However, it has spread to other parts of online design.


Chatbots have existed for quite some time. Chatbots have grown a lot sharper and wiser as AI, Natural Language Processing (NLP), big data, and deep learning have developed. Modern chatbots are known for providing a remarkably authentic conversational experience.

Customers are willing to buy products and services from a chatbot in one out of every five cases. They’re also willing to shell out more than $400 for a chatbot. As a result, a growing number of online retailers are turning to chatbots to assist customers in finding the things they want and need.

eBay uses eBay ShopBot, a virtual personal shopping assistant that allows you to shop through Facebook Messenger. Start your discussion by typing inquiries or specifics like “I’m looking for men’s running shoes,” and the chatbot will walk you through the purchasing process as if it were a personal assistant.

Platforms for UX Designing with AI

Many famous international e-commerce web design platforms have attempted to provide its consumers with the opportunity to swiftly develop their website with little or limited coding skills. The latest example of a do-it-yourself website builder is Gutenberg WordPress Editor. WordPress, the world’s most popular website-building platform, is launching it.

AI-based site builders, on the other hand, have been available for a few years. The Grid, which initially appeared on the scene in 2016, was one of the first AI website builders. It includes an artificial intelligence (AI) named Molly that assists you in creating your website with just a few clicks.

All you have to do now is type in the information for your website. Molly will choose the appropriate colour scheme, content layout, font size and colour, and other website elements for you, resulting in a completed output. It eliminates the majority of the physical labour required for web design and gives you a preview of what UX design might look like in the future.

How Does This Affect Web Designers?

Though The Grid (or its equivalents) may be considered an AI breakthrough, they are still a long way from the broad idea of an AI-based web design platform. Designers from all around the world have had conflicting reactions to The Grid. So, if you’re wondering if AI-powered website builders will drive human website builders out of business, the chances are slim.

However, AI will play a significant role in the UX design process in the future. To create a better and more personalised UX, web designers will need to collaborate with a variety of AI-based technologies. They will be able to develop UX that is suited to the needs of a single individual thanks to the high level of data analysis.

To put it another way, designers may use AI to construct a sophisticated personalised message system that will result in increased sales conversions. However, this will necessitate designers gaining a thorough understanding of how AI operates. AI, on the other hand, will undoubtedly become the greatest ally of web designers.

There Will Be Disruptions

Though AI will not totally replace site designers, it will cause some substantial disruptions. Online stores that use AI will have more complex UX designs, a better user experience, and better SEO (SEO).

All of this, though, is likely to come at a cost. Because AI will mostly be used to track consumer behaviour and interactions online, security and privacy concerns will rise. In an AI-driven UX, it will be difficult for digital marketers to build and maintain a trusting relationship with their customers.

Regardless of how hard you try; your target audience will be able to tell the difference between an AI-based UX design and a real human helper. So, how are you going to handle the clients that demand personal interaction? As a digital marketer, you’ll be faced with similar questions in the near future.


In the form of chatbots and AI-based web design platforms, AI is a critical advancement that is already providing value to UX design. However, like with any new technology, it will be a double-edged sword. So, you don’t want to be on the wrong side of the market when it explodes. Hopefully, the issues discussed in this article will help you better comprehend AI’s position in web design today and in the future. If you have any remaining doubts, please let us know in the comments section.


Artificial Intelligence is the next big thing in online marketing, and merchants who get on board early will find themselves with an invaluable competitive advantage. This book introduces many exciting features of AI technology that can be used by e-commerce merchants to develop better websites, more effective customer support, relevant product suggestions, and improve online search rankings.


Ahmad Sultan is a content writer at MightyWarner , digital marketing company which presents itself as a modern search engine optimization agency, which can help you enhance your business to make it visible among the competitors. He has been working as a writer for last 7 years and loves to work hard and produce quality and well crafted content for his clients. 

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