The inability to achieve something because of a lack of opportunities was always a weak point for De’el Woods. Despite having high spirits and smartness, he suffered at the hands of poverty. As a result, all De’el needed was a chance to prove he’s hard work and capabilities.
Since he always had a soft corner to assist others around him, De’el was always there to help everyone with whatever resources he had. Once he was financially stable, he decided to help his two cousins who were struggling in the music industry for a combined 25 years. To provide them with an opportunity that would help expose their amazing voices and creativity to the world, De’el launched his record label known as Better Than Amazing Records. Here he provided artists like his cousins with proper equipment, studio time, and a marketing facility so that all these musicians would need to do is work on their talent and not worry about anything else.
De’el believes that hard work and experience are the two characteristics that will lead one to develop new skills and polish existing ones. Thus, he wanted to provide a platform to musicians where they could practice their art and expose it to the external world. De’el himself learned multiple things by working at different companies before he got the opportunity to be financially free. While one company taught him personal development, the other helped him learn public speaking and the art of lifestyle marketing/attraction marketing. These exposures not only helped him get close to his goals but also enabled De’el to experience different aspects of his life. That being so, he wished to provide the same for musicians who had the talent but lacked opportunities.
There was a time when De’el earned less than $5,000 collectively by working for 2 years and 4 months and also had to donate plasma at some point for gas money and food. As a result, he did not want musicians like his cousins to encounter the same struggles. Instead, he wanted to give them this opportunity without having them face the financial troubles that De’el himself once faced. Thus, he wanted to push as many artists as he could so that he could uplift their music careers.
Currently, Better Than Amazing Records is working with the artist, M.Y.A.I, whose popular songs are Classic and You A King ft. Brother Ben X. With this, De’el hopes to expand his record label so that he can work with as many talented artists as possible.