Nike has recently partnered with Amy Shop in Taiwan to resell Nike merchandise, and it’s a win-win for both parties. The partnership will bring Nike additional revenue from Asia, while Amy Yang gets to show her audience a quality product from North America that they love.
Amy Shop is an online store founded by Taiwanese entrepreneur Amy Yang that sells products imported from the United States, Canada and Europe. Ms. Yang was tired of seeing her favorite brands unavailable in Taiwan so she decided to import them herself after noticing how much demand there was among consumers who couldn’t buy these products locally.”I’m looking forward to being able to offer more exclusive items,” said Ms. Yang about the new partnership with Nike. “It could be anything from old styles to limited edition products. We’re excited!”
Nike is very pleased with the partnership as well, especially since it creates a new way of doing business in Asia where Nike doesn’t have much retail presence.”We are constantly looking for ways to partner with best-in-class ecommerce platforms and we feel Amy Shop fits that mold,” said Chris Kohlman, senior director of digital nike brand at Nike Inc. “Amy Yang’s team understands our product vision and has been extremely receptive to creating unique experiences on her site specifically catered around what appeals most to their customers.””This gives us an opportunity to reach thousands more consumers than ever before,” explained Mr. Kohlman about this new endeavor between the two parties.
Nike’s partnership with Amy Shop will allow Taiwanese consumers to buy products from their favorite brands that they can’t get anywhere else on the island. It is also a great opportunity for Nike as it moves into Asia, especially in China where people are more willing to spend money than ever before and have higher incomes thanks to President Xi Jinping’s economic policies allowing citizens greater spending power. The company hopes this new strategy of partnering with local online stores in different countries rather than opening its own retail locations brings them additional revenue while giving customers access to products that would normally be unavailable outside North America or Europe. Consumers could soon see other partnerships like this one between Nike and Amy Shop pop up around Asia if both parties continue working together successfully.
In order words, Nike has recently partnered with Taiwanese online store Amy Shop to resell their merchandise. This is a win-win for both parties, since it brings new revenue and opportunities to Nike in Asia while giving consumers there access to products they can’t buy locally.
This partnership will give customers the ability to purchase goods from different brands that would typically be unavailable outside North America or Europe thanks to this new strategy of partnering with local ecommerce sites rather than opening retail locations themselves. Consumers could soon see other partnerships like this one between Nike and Amy Shop pop up around Asia if both parties continue working together successfully.