Black Cannabis Magazine is the winner of a nationwide contest from Spectrum that promotes minority businesses in their local areas. Hazey Taughtme, editor in chief, says this a big win for minority cannabis companies to have commercials on television on channels like CNN & NFL Network and his new collaboration will develop a more inclusive space in our industry by providing mentorship opportunities
You may be familiar with Hazey Taughtme; entertainment agent, business entrepreneur, and the mastermind behind the Black Cannabis Magazine brand. But Hazey is also a staunch advocate of reforming this country’s misinformation on the cannabis culture. He advocates for legalized cannabis and battles inequity in the criminal justice system. He’s a supporter in NDICA’s efforts to educate and promote entrepreneurship in communities most harmed by injustice.
Haze’s latest achievement comes from Spectrum Reach. The company’s competition offered local minority-owned enterprises a chance to receive 90 days of free tee-vee advertising and other marketing opportunities. All part of the company’s “Pay It Forward” initiative.
“Pay It Forward” was launched in the Spring of 2021. At the time, Common Council President Cavalier Johnson said this was “a way to support the community.” He added, “Spectrum Reach is offering minority-owned businesses the opportunity to enhance their brand free of charge, and I’m grateful for their willingness to support local entrepreneurs in this way.”
There is also the chance for the winner to speak with industry leaders and access on-demand education content.
Hazey is both surprised and thrilled about the win. “When I applied for the Spectrum Reach program I was for sure I wouldn’t win because I have a cannabis media business. I didn’t think they would allow a commercial on tv talking about the cannabis industry in this way. I think this is a win for not only the cannabis industry but people of color as well. How many black owned cannabis brands do you know with a commercial airing on CNN, Own Tv, NFL Network, VH1, Bet, and ID Channel?”
Haze has chosen to use his win to pay it forward himself. He used the commercial to highlight the mentorship program he’s sponsoring with NDICA and Humble+Fume and advance another entrepreneur. He feels the only real way to celebrate the win is to give another entrepreneur their break.
“I thought it would be dope to share it” [the win] “with my favorite cannabis non-profit National Diversity & Inclusion Cannabis Alliance and humble and fume to announce their mentorship program for ancillary cannabis businesses; since I am one.
The whole point of the partnership and mentorship program with NDICA and Humble+Fume is to help BIPOC entrepreneurs “gain first-hand trade experience, refine talents, build networks, and pave the way for a better, more successful, and equitable industry,” Hazey says. “They say only 4% of the market is represented by black ownership. That is simply not enough and I encourage any other leaders in the space and companies to get on board with this mentorship program.”
The Humble x NDICA Mentorship Program-
The program provides select BIPOC entrepreneurs and businesses opportunities to gain knowledge, insight, and experience, including participation in cannabis industry trade shows and events, marketing and brand development, and the global distribution of products via #HumbleandFume and #WindshipTrading. The awarded candidate will also receive a full spread in by Black Cannabis Magazine. Hopefuls have until September 30, 2021, to sign up at http://apply.blackcannabismagazine.com