Today, Tora shared “Put Down Your Phone,” their new song and video taking a look at how tech addiction is impacting us all on an exponentially destructive trajectory. “I started writing the song as a joke that I would sing to people when they ignored me for their phones, eventually it turned into something serious and made its way into the studio during our recording sessions,” notes the band’s frontman Jo Loewenthal. The track is the latest from the Amsterdam-based Australian band’s upcoming third album A Force Majeure, due next Friday, September 3.
Listen to “Put Down Your Phone” here: https://tora.bfan.link/put-down-your-phone.
“Over time it’s becoming more acceptable to prioritise the people on your phone above those around you in real life, “ adds Loewenthal. “This realisation hit me hard when I noticed that my ex and I would more often sit on the couch scrolling instead of being present with each other. I wanted to use this creative expression as a reality snap and a reminder to never forget what’s most important for our wellbeing, here and now.” The striking video for the song follows a similar storyline and can be seen here:
Watch “Put Down Your Phone” here: https://youtu.be/XZlZqdQEkn8.
The new album follows Tora’s richly textured second album Can’t Buy The Mood (2019) and their lushly-layered debut album Take A Rest (2017). The band relocated from Byron Bay, Australia to Amsterdam in early 2020, set to make the city their base; an anchor around which a full year of European and American touring was to revolve. Soon after their arrival however, the threat of COVID-19 became a very real presence, forcing Tora to cancel their entire tour schedule, but also retreat into a strict new locked-down lifestyle. Though the opportunity to perform was taken away, the band’s love for creating music remained and so, across the next eight months, Tora’s focus became set on their new record, aptly titled A Force Majeure.
Over the course of their previous two albums, Tora has received support from respected members of the international music community including both Sir Elton John (Apple Music 1) and Annie Mac (BBC Radio 1). The band has also toured across Australia, the US and UK/Europe. All of this on top of previous spots at Glastonbury, Splendour in the Grass, Reeperbahn (DE), The Great Escape (UK), Best Kept Secret (NL) and over 70 more festival appearances across the globe.
A Force Majeure will be out on September 3, 2021 and can be pre-ordered here: https://bfan.link/Tora.