Honor, pride, respect and loyalty are just some of the core principles situated at the very base of Justin J. Allen’s entrepreneurial career. Having started his first LLC in the executive security service in 2013, Allen has since built a name for himself as one of the most promising entrepreneurs of the decade, and now helms his own multi-million-dollar business. Not only that, but Allen has also since ventured in the fitness industry, having launched his own sports agency (DA Method Sports Agency), and twin fitness apparel brand (DA Method Apparel) with his partners. At present, he’s also working on opening his own barbershop and lounge, by the name of Premier Cutz and Premier Lounge, respectively.
In other words, he’s a well-rounded fully-fledged entrepreneur who knows what he’s doing, and he’s now looking to give some of that back. In the years he’s been in the business, Allen has, no doubt, learned one or two tricks, though that’s not what he looks to share necessarily in his latest venture as an entrepreneurial mentor. Sure, there are tips and tricks that have worked for one entrepreneur, but unfortunately, there is no guarantee that they will work for another. What Allen has found much more useful is sharing with young entrepreneurs the core principles and values that have guided him and helped him succeed in his career.
In a sense, all of Allen’s businesses are about core values, and that driving force that lies at the very heart of successful people. The entire concept behind DA Method Apparel and DA Method Sports Agency is finding inner strength and trusting in yourself. It’s also about providing and supporting clients to be their best and strongest selves, which incidentally, would also allow them to be the best sportspeople they can be. And now, Justin J. Allen is translating that philosophy into mentoring.
In his view, any entrepreneur can, and will succeed by being true to himself and identifying those core principles. And naturally, since everyone’s a little different, those values will differ from one entrepreneur to the next. Which is why Allen’ mentoring journey is more about helping young entrepreneurs identify the right values for them, the ones that’ll allow them to build a thriving business in whatever field they choose, ultimately.
According to Allen, once you’ve identified these values correctly, things tend to fall into place a lot quicker than you might think, at first. The values that guide any businessperson are closely related to the business path they will choose, the decisions they’ll make as a CEO, and so on. This is why Allen believes that, once you establish your values correctly, you’ll have a much easier job of tracking down what’ s important to you and figuring out how you can build the business of your dreams.
“Focus on your foundation that you want to specialize in and build on that. Find your lane as a business and be the best at that. Start a business that you love, so every morning you don’t feel like you’re going to work.”