Multi-hyphenate hip-hop artist TMG FRE$H today released the video for “Top Down” featuring multi-platinum singer songwriter Jeremih, off Fresh’s debut album Margiela Language, out now via TMG Records. Directed by Damien Sandoval (Lil Baby, Lil Uzi Vert, Quavo) the eye catching visual follows Fresh and Jeremih as they host a vibrant celebration at a palatial estate set against a backdrop of palm trees, as referenced in the chorus of the track. Watch the video HERE. Stream/download Margiela Language HERE.
“Working with Jeremih was great,” said Fresh. “We had such a good time in the studio making the record and definitely turned up on the set of the music video too. This record is a smash so make sure you check it out!”
“It was a pleasure working with TMG Fresh who is passionate about his music like myself,” said Jeremih. “The song is dope and the video was fun to be in too. With everything going on in the world, it feels good to be a part of a fun project.”
Previously released music videos off the album include “VLONE,” as well as the Fight Club style video for “Late Night,” and the video for “No Tears,” which follows Fresh as he engages in a risky game of Russian Roulette. Striking a balance between airtight wordplay, hovering melodic melodies, guitar-laden beats, and trap grit, on Margiela Language, the LA-based musician (born Doug Jordan) has carefully crafted a signature style that is showcased throughout the 11-track effort, which – in addition to Jeremih – features collaborations with Sean Kingston and newcomer Izzy La Reina among others. The record is defined by duality and spotlights a dynamic artist, fully in control of his creative vision.
A multitalented wordsmith, Fresh magnetically gravitated to music as a kid and began cultivating his longstanding passion for storytelling after he was sidelined by a basketball injury in college. Inspired by Quentin Tarantino and Christopher Nolan’s films, the Oakland, CA native taught himself how to write scripts, which led him to explore his musical voice. Citing JAY-Z as his biggest inspiration, he simultaneously dove into pop-punk a la Green Day and blink-182. As much as he listened to hip-hop staples such as Drake and Post Malone, he drew equal inspiration from the aforementioned filmmakers.
Fresh formally introduced himself to the music industry with 2020’s single “Champagne Cry” featuring multi-platinum powerhouse Tee Grizzley. WorldStarHipHop debuted the video as it generated nearly five million views.
On the film side of his career, Fresh’s latest project is an award-winning short film, Sins of the Father, which he wrote, directed, and produced. The short continues to take the festival circuit by storm with official selections garnered from Toronto Independent Festival of CIFT and Paris Independent Film Festival, among others. Fresh also tirelessly participates in initiatives led by his mother’s charitable organization, The Akonadi Foundation, whose mission is to support the development of powerful social change movements to eliminate structural racism.
“I’m a thoughtful introvert, so my music is where I really express myself,” says Fresh. “I’m quiet, but I put my emotions into my music. When you listen, I want you to feel like you can relate. I want to speak to your pain, your joy, and your love. Society leads us to believe we have all of these differences, but we all still have to wake up each day and deal with what life throws at us. We all have that in common with one another.