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Have you recently come across custom stickers and are wondering how to make them work for your business? Or are you already successfully using stickers and want to learn new ways to reap their rewards?
Look no further! In this article, we will explore the ways you can use stickers to reach your growth targets and increase brand awareness and visibility. Vinyl stickers are the most versatile option. They are ideal for indoor and outdoor uses, resists water, sunlight and scratches and come with many different effects – the perfect way to unleash your creativity.
Without further ado, let us jump straight in.
They are low-cost
Stickers are a great option for small businesses or startups that have a limited budget. Most sticker printing companies only charge for the material used, meaning the more you buy, the lower the price per sticker will be.
This is a great way to brand your products and packaging as it allows you to bulk buy cardboard boxes or jars, which significantly lowers their price. All you have to do then is to apply your stickers. If you are looking to apply hundreds of stickers, we recommend investing in labels. Stickers are usually individually cut, whereas labels come on sheets. This makes them 65% faster to peel and apply and will look great, just check out the clear labels used in the image below. Stickers, e.g. custom die cut stickers, are a great option for small businesses or startups that have a limited budget. Most sticker printing companies only charge for the material used, meaning the more you buy, the lower the price per sticker will be.
They can elevate your packaging
Speaking of packaging; besides lowering your cost, they can also create an amazing effect and ensure your product’s will catch potential customers’ eyes. Printing companies usually offer a wide range of effect material from metallic to glitter and fluorescent stickers.
A simple brown of white packaging material can be turned into a premium product by adding the right sticker. You can even match the effect to the features of your product. Are you selling handmade candles? A glitter label will look amazing once it catches the light of a candle flame. Is your brand about a minimalist beauty regime? Then try transparent stickers that let the color of your packaging or product shine through.
They are perceived as gifts
This is where the power of custom stickers becomes apparent. Received under the right circumstances, they are not seen as advertising, but are instead perceived as a gift. Gift-giving is an established marketing strategy that is known to increase sales as it forges a positive association between the customer and your brand.
Gift-giving also plays with the rule of reciprocity, a concept used in social psychology. The person who received the gift feels the need to return the favor, which, in this case, can take the shape of a purchase, a post on social media or even a recommendation.
Through this positive emotion, your customers are a lot more likely to actually use your stickers, which turns them into your personal brand ambassadors. Vinyl stickers are perfect for this because they are so versatile and can easily be used as phone or laptop stickers.
We hope you these tips can help you make the most out of your stickers. Maybe we even inspired you to give custom printed stickers a try? Or you have a few more ideas you would like to share with us? We would love to hear from you in the comments below.
