People in the US want to look and feel good. And this urge is fuelling unprecedented growth in the medical aesthetic industry. In addition to strict diets and various exercise routines, Americans are increasingly turning to non-surgical and surgical aesthetic procedures for halting, and in some cases reversing, the ill effects of aging.
This boom in demand posits tremendous medical and business opportunities for medical practitioners, who are actively seeking out the best aesthetic courses.
Believe it or not, according to a report by the American Society of Plastic Surgeons (ASPS), between 2000 and 2019, the number of non-surgical cosmetic treatments performed has increased by more than 500 percent!
Popular Aesthetic Medicine Procedures
Aesthetic medicine treatments can be surgical or non-surgical in nature. It lies in the doctor’s discretion and the client’s needs to ascertain which type of procedure will be chosen to obtain the desired results.
Primarily, aesthetic medicine focuses on improving how a person looks physically by making alterations in the skin, hair, and different body parts. Given the immense demand for this medicinal branch, you will see new advancements and products in this field every year.
The following list includes some popular aesthetic medicine procedures.
This is one of the most common and preliminary aesthetic procedures that doctors use for treating skin-related conditions. In most cases, using a chemical solution, a layer of the affected or desired skin area is peeled off.
A majority of people choose this treatment primarily for their face, hands, neck, etc.
Some of the common reasons for opting for this treatment are:
- Sun damage
- Early signs of wrinkles
- Lines around the eyes and mouth
- Acne and acne scars
- Dark patches of skin
- Age spots
Microdermabrasion is a minimally invasive procedure that uses an applicator with an abrasive surface to sand away the outer layer of the skin mildly. The objective of this treatment is quite similar to chemical peeling, i.e., rejuvenating the skin texture and overall skin tone to make it appear more beautiful.
It can also use a solution of fine particles of aluminum oxide or sodium bicarbonate to spray over the skin and achieve the same results as the previous process. Considered a safe procedure by medical practitioners, this treatment can be chosen by people for some of the following reasons:
- Severe wrinkles
- Enlarged pores
- Deep acne scars
- Stretch marks
- Dull skin complexion
- Uneven skin tone and texture
In the last five years, non-surgical body contouring has witnessed a remarkable growth in demand. But body contouring can also be surgical. Although proper diet and exercise can help maintain a fit and healthy body, non-surgical body contouring procedures can significantly complement one’s weight-loss journey.
Different types of minimally invasive body contouring treatments are available, such as Cryolipolysis(a.k.a. fat freezing), laser-induced fat reduction, ultrasound, red light therapy, etc.
In most cases, the treatment aims to selectively break down fat cells in specific areas to achieve the contouring effect. Apart from the sculpting impact, it also results in a firmer skin tone. Some common reasons why people prefer this treatment include:
- Double chin
- Stretch marks
- Belly bulge
- Love handles
- Cellulite reduction
Hair Loss Treatment
Hair loss is a prevalent issue in both men and women. According to a recent survey by the American Hair Loss Association, more than 78 percent of Americans above 50 years experience varying degrees of hair loss.
A new treatment consisting of platelet-rich plasma (PRP) is being increasingly used to treat hair loss in both men and women. A person is injected with platelet-rich plasma into the scalp, which is obtained from their own body.
PRP usage is growing in popularity even among doctors because they can also treat skin conditions by adding other chemicals and nutrients. Possible reasons for opting for this treatment are:
- Hair thinning
- Patchy bald spots
- Sudden loosening of hair
- Hair revitalization
Why Choose Aesthetic Medicine?
By 2024, the aesthetic medicine market is projected to reach above USD 270 billion. Here are some past facts published by the American Society of Plastic Surgeons that validate this projection:
- Abdominoplasty procedures were up by 107 percent from 2000 to 2018.
- The use of Botox injections saw a staggering increase of 845 percent.
- Americans spent more than USD 16.5 billion on elective cosmetic procedures in 2018, a four percent increase from the previous year.
The industry is posited to grow even as more healthcare providers offer comprehensive aesthetic medicine services and employ medical personnel specializing in them.
Can Any Medical Practitioner Engage in Aesthetic Medicine?
Previously, cosmetic medicine was primarily reserved for dermatologists and plastic surgeons. But the scenario is changing as an increasing number of medical practitioners with other specializations are also performing aesthetic medicine treatments.
Licensed medical personnel like a physician assistant, nurse, or doctor can take aesthetic courses online to get further education on aesthetic medicine.