American based beauty company Codex Beauty began to print efficacy testing panels on all future product labels to give customers enhanced transparency on its sourcing, production and testing processes. The panels will explain the quantitative data and scientific research used to produce, design and test each Codex Beauty product.
Founded by scientist and beauty expert Barbara Paldus Codex Beauty’s laboratories does rigorous testing on every product to produce quantitative data on product efficacy, which is measured by a third-party clinical facility. The data sets on each skin parameter are gathered from at least 30 subjects for a period of 28 days and the efficacy testing panels have been developed to effectively communicate these results to consumers. The panels objectively present all relevant data on each skin parameters, measurement methods used, test results and any statistical changes. They present all quantitative data, including when positive results only lasted temporarily or when no meaningful conclusion was achieved.
The company also publishes user experience surveys on its website to further promote total transparency with its customers. In addition to the efficacy testing panels, Codex Beauty product labels comply with Good Manufacturing Practices (GMPs) and feature information on product name, contents, function, country of origin, use-by date, bath number, ingredients and precautionary statements.
The labels also include information on whether a product is EWG-verified, which certifies if a product is free from harmful chemicals; MadeSafe which states that it is non-toxic; and Leaping Bunny-certified which guarantees that no new animal tests were used.