SEO for interior designers can be a challenge, especially in large markets where many businesses are competing to appear on the first page of Google or in the “7 pack” of business listings. Designers typically have little time for online advertising and marketing and work 24/7 to design spaces, meet with clients, and supervise vendors. However, you need to position your local website so that customers can find you first. So here are ten techniques to help you improve your ranking.
Many creative people resist Internet technology. If you like to do things with your own hands, you can do many of the techniques below yourself. And if you use a good website builder or search engine contractor, they can help you with the steps you can’t do yourself. But trust me, it’s not rocket science.”
Positioning a website is somewhat similar to interior design. Components are placed in an area, but they serve a greater purpose when optimally positioned, making the helpful area and even more attractive. As with interior design, if your organization’s online presence is not optimal, it will be much less attractive to your customers. I have a degree in design and a major in paid SEO, so I think I know enough to speak to this similarity.
Before exploring this checklist, check out my previous article, “Basic Tips for Ranking in Google Places,” which outlines the basic steps to ranking in Google’s local SEO Company in Delhi.
Once you know my basic recommendations, here are ten tips for positioning your site in the local market for in-house designers.
Use the Best Keywords for Your Business
Most industry players use the new business category logo, “interior designer.” Google trends show that “interior design” is almost the most frequently requested term in the United States. Still, the old industry logo, “interior decorator,” is quite common in some states. In most major cities, it’s best to use “interior designer” to advertise your business. However, to be effective in these searches, you need to analyze and understand if you want the phrase “interior designer” to appear on your website as well.
Reflect Your Company Information on the Home Page and Contact Page
Display your company’s name, address, and cell phone number in plain text on your home page and contact page. This way, search engines like Google will have an easier time crawling your site and understanding that it should be related to your company’s products stored in their database. The trend in the design industry is to fill residential pages with images and Flash animated “splash pages” with little HTML textual content.
Add Your Business Listing to Online Directories
If you are a new business, your information will not spread on its own. It is therefore essential to be listed in online directories. If you are not listed in these directories, you have no chance of being ranked in local searches. Suppose your business has been around for a while. In that case, you need to make sure that there are listings for your business in the major directories and that your information is as current and relevant as possible. The project will be announced and replaced by Google and Bing. Use GetListed to check for project information.
Share Images on Pinterest, Flickr, And Instagram
People often look to sites like Pinterest, Flickr, and Instagram for decorating ideas and inspiration, find furniture vendors or designers for hire. While many of these falls into the category of DIY decorating reviews, you can also benefit from these methods by interacting more on social media. Generally, suppose you hyperlink to your social profiles and add media when people share it. In that case, search engines like Google will consider it a relatively recognizable logo.
Make Your Website Photos Easy to View
Designers are usually too nervous about other people accessing their images. If you overdo it, your pictures will be laid at their feet, even if you came this far for advertising and marketing. Suppose designers force search engines like Google to crawl the subdirectories of their web servers, making their images inaccessible. In that case, they won’t find them in search results. This limits their visibility online when people search. You can still reflect the editing rights present on your web pages and images. Still, you will receive more visits from potential customers for your pictures to appear in search results.
Blogs as A Whole
I emphasize this because the more often you blog about topics related to your site, the higher your site will rank and the more keywords you will get overtime. Organize your blog to find it easy to find in site listings and post articles two to three times a week. You can write several blog posts and schedule them to be published on entirely different days of the month. That way, even if you only have half a day every 30 days to devote to this activity, you will manage to get a lot done.
Set Up Designer Tags on Your Site
There’s a reason I declared creator tagging my top paid SEO strategy for 2013. Creator tags make your project look better in search results. This strategy is a must for sole proprietorship designers and companies with primary founder status. Much of the design industry depends on personality. Having a knowledgeable icon accompany your company’s SEO for interior designers and web pages will make people think before they click to learn more about your company, building trust, and respect.
When a designer icon appears in search results, you naturally get more clicks. Still, it doesn’t seem to directly improve your ranking in SEO for interior designers over time or even immediately. Here’s an example of a project by a talented designer who used designer therapy on Google.
Participation in Technical Organizations
Some technical organizations provide local online directories for their members. These membership listings may contain citations and hyperlinks to your firm. For example, the American Society of Interior Designers Pune publishes a list of its members online. Your membership profile may include hyperlinks to the design organization’s website. Don’t forget to include your credentials and additional affiliations on your website or LinkedIn profile.
Encourage Constructive Feedback Online
If customers don’t know the vendor, look for online reviews on Yelp and Angie’s Checklist for ratings and suggestions. Don’t ask for constructive advice or offer rewards or incentives for constructive advice. However, when your customers are satisfied, ask them to leave a review of your business on Yelp, Angie’s Checklist, or Google+.
While the value of the rating or the review content is generally not an aspect of ranking, constructive feedback can affect the number of clicks on links without directly impacting ranking. The overall number, frequency, and regularity of reviews posted on a company’s website also affect ranking.