Sonia Hodgin and Formulaic Inc.: Guiding Clients to Greater Profits in Real Estate

Sonia Hodgin, the founder of Formulaic Inc. in Scottsdale, Arizona, remembers the time she told a client they could save on $50,000 in commission by being their own agent for a home they wanted to sell. “They looked at me like I was crazy,” she says, laughing a little. “It was practically unheard of to not use a real estate agent, broker, or third party in a transaction. Then the lightbulb turned on, and they understood what I was saying. Their next question was, ‘How? How can I do that?’ That’s when I sat down with them and started talking about the 300 formulas I have that can help them be their own agent. It really changed their perspective on what they could do with their portfolio.”

Since that moment, Sonia Hodgin has gone on to help hundreds of people trade properties on their own. “I structured my company around four services that empower people to expand their profits in real estate,” she says. “Through Formulaic Inc., I am a mentor. When clients first consider bypassing an agent, that can feel intimidating to them. I sit down with them and go through their portfolio and show them how to change their formulas. It’s really practical advice that they can turn to for excellent results. I like to tell them that there is no such thing as bad real estate, just a bad investor. They are excited to see that becoming a good investor is actually easier that they originally thought. There are over 300 formulas to use that can help them up their basis.”

For people who need a broader understanding of real estate investments, Sonia Hodgin offers Formulaic 300, 3-day seminars through Formulaic Inc. in Scottsdale, Arizona. “I show them how to invest, do their first transactions, and trade in a forum. I also show attendees how to take a bad debt and change it into a passive asset to cash flow. People finish the seminar confident that they have the knowledge and ability to enter the real estate market. They also understand that they don’t need money to buy real estate – they just need to know the right formulas to use.”

A highly successful service has been Formulaic Circle, the company’s Wine and Dine Trading Circle and an invitation-only event in Scottsdale, Arizona. “Personally, I love going to these because it’s exciting to be around such like-minded people,” Sonia Hodgin says. “Once a month, twelve accredited investors from around the world meet to learn how to truly do a 1031 exchange. The investor/attendee may have a $1 million property; by selling the property on their own with the 1031 exchange formula, they can defer an average of 38% taxation. On top of that, they save on the commission, which can be up to 10% in commercial and up to 14% in real estate in a two-way transaction (selling and buying). That $170,000 remains with the investor.” On any given night, Sonia Hodgin states that there are on average $38,000,000 in transactions. There is no fee for the attendee, as she is there as an investor. “I do not mentor anyone at these events. My attendees show up knowing what to do. They have to be savvy.”

She also started a trading forum, www.formulaicinc300.com. The forum was created in San Francisco by a well-known software guru, Ed Wong. It is for paid members only, and they must pay $10,000/year. Sonia Hodgin explains that they get to trade as many investments as they want with like-minded, accredited investors. “Once again, there are no real estate agents, brokers, third party involvement, or transaction fees. With one transaction, members have a return investment instantly and beyond.” She pauses, then smiles. “I was recently offered $50,000,000 for the forum, but I turned them down.”

While Sonia Hodgin is successful enough today to be able to turn down such an offer, she remembers where she comes from. It’s one reason she maintains an excellent reputation – clients find her relatable. “People know that I wasn’t always at this level of success,” she says. “Only 21 years ago, it was a completely different story. I had just lost my husband to a drunk driver, and I was left to raise a five-year-old boy on my own. I was a struggling single mother, and as I toughened it out and built my business, I promised myself I would help other people rise up, too.”

Today, Sonia Hodgin has a long list of satisfied clients who have created wealth for themselves by using Formulaic Inc.’s formulas. “There is nothing better than getting a phone call from a client who wants to tell me about the big sale they just made,” she says. “It’s a whole new world for them, one in which anything is possible simply because they realize they really are capable of managing their own portfolios.”

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