INTERVIEW: Boom Dice

Hi Bryan, welcome to VENTS! How have you been?

PUMPED is how I am! Thank you. I am so excited and creatively fulfilled with all the projects I have my hands on these days. It is great to be releasing bangers as ‘Boom Dice’ the Producer/Artist while partnering up with key organizations under my label “Boom Dice Presents”. I have a passion for building this up to be able to better support talented artists globally and shine a light on what we are doing. 

Can you talk to us more about your latest single ‘Embers’?

Embers is a collab with Sola, a Californian who migrated to Manchester. She is an R&B electronic artist who I connected with during lockdown. She has huge emotion and vibe when she sings and she really brought the track to life vocally. It is a Hip Hop/Trap influenced Alt Pop/R&B jam that I think will be a little slice for everyone.

Did any event in particular inspire you to write this song?

It was all Sola’s perspective on how lockdown was handled by the governments around the world. Just her frustration and anger at the mess that the world was in. I wanted her to be able to do her thing and tell her story on it so it is as much of a venting process as it was personal to her situation. 

Any plans to release any sort of video for the track?

We have an official lyric video which will be on my YouTube on release day July 9th. But we are also in talks to get a video underway. We wanted to have one done already but actually being in different places with different scenarios between us, proved more difficult to set it up but the beauty of the digital world is we can give the listeners a little “care package” drop video down the line!

How was the recording and writing process?

It was all remote like most of my work these days! The amazing thing about technology is that I can have any number of people working on music or behind the scenes all the time. We actually connected last summer and I spent half the year in Canada while she was here in Manchester working on it. When I got back to London this year in January, I finished it up in my studio. Before I left for Canada, I called up Hamish Barnes who i knew for a long time from my work with the band “Arthur Beatrice” some years back, and he was game to jump on board to help write it. The original beat was pretty different from how it turned out during the verses and pre-choruses, but once I fed off what they were writing about, we tapped into a different vibe and the current version was born.

What was it like to work with Sola and how did that relationship develop?

This is our first track together and I would like to do some more. It is hard to find someone who knows how to deliver attitude, emotion, and feel on a track without me being in the room! So that is a special quality about how ‘Embers’ turned out. You can feel when something is real and that is what Sola brought here. My ‘Boom Dice Presents’ label and artist showcase platform pairs with acts I think are doing great things and we help support and shine a light on what they are doing. That is how the initial relationship developed. 

How much did Sola get to influence the writing on the song?

It was entirely her and Hamish who wrote the lyrics. I left them to their devices and fed off their creativity to help tap into the emotion musically. I basically sent them the shape and general vibe and they went off to write it and find common ground. That touch of pop, R&B, and Hip Hop really comes through so I couldn’t be happier with how it turned out.

Do you tend to take a different approach when you are collaborating with someone else rather than working on your own?

It can sometimes be different every time for sure. It might start with a beat, or it might start with a demo from the artist. It depends if I am producing behind the scenes for someone or whether it is a collaboration as “Boom Dice”. So yeah for sure, the approach changes. We might even sometimes have an awesome song that is written and produced already, where all we want is for the right artist to bring it to life so we can put it out. In that case, I act more like a classic A&R pairing the right talent to bring the song to life. Whereas if I am alone, it might go way left field, or turn into a big dance track or hip hop beat. All depends on how I feel that day.

Does the new single mean we can expect a new material – how’s that coming along?

Always! There are about 5 new singles being worked on now with no set schedule. It might vary with the marketing team driving the approach to press, PR, and radio. BUT, the next one is with a Florida born, Serbian based actress/artist named MadLeo. That one is gonna be a banger. It is all done and I am trying to get to Serbia to get my little cameo in the video! Other tracks being worked on now are with UK and US based acts, and back home in Toronto where I am from. There is alot of great pop talent to be found all over the place. Boom Dice works internationally and for the people 🙂 

Any tentative release date or title in mind?

Well “Extroverts” with MadLeo is likely the next one as I mentioned, probably in late August or early September. I don’t want to say too much but there is a song we are working right now with an awesome title and I really believe we can make that a hit, but the name is too good so I might get in trouble if I say it! But that might come in first. I always have a few things ready to go as the plan develops. 

What else is happening next in Boom Dice’s world?

I just signed a distribution deal with Symphonic Distribution based in the US for the label releases, and also Neighbouring Rights Admin agreement via Lime Blue here in the UK for worldwide collection. Also a Sync agreement to start getting the catalog of artists and songs we work with under the label some more exposure. The focus has been on expanding the business and putting the infrastructure in place to set up for success. Behind the scenes we have huge plans so that is fresh and exciting for me. All of that aside from my releases as “Boom Dice”. I still also have had my hand behind the scenes for releases from Sofi Tukker associate LP Giobbi and Boii who are making waves in the dance world. I also found out that I won a Brit Award this year! (even though it was from 2 years ago).  I only just got it this year so you never know what will pop up next! My work was also nominated for a third time at the Grammys which is always cool. There is probably a novel I could write about my experiences so any author’s reading this, feel free to get in touch!

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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