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TikTok has verified that it’s no passing craze, which is soon going to be over, with over 1.65 billion downloads so far according to the experts at Snaptik. What’s more? TikTok comes sixth to the largest social networks in the world and has surpassed major platforms like Snapchat and Pinterest. With numbers like that, we say it’s time for you to leap in too.
But if you’re not sure about how to get started? We’ve got five effective ideas to gain engagement on TikTok below.
TikTok video ideas that’ll instantly lure in more engagement
Partner with Other Influencers
Working with a creator on TikTok provides you a chance to connect with their audience and benefit from their creative thinking. For example, Mucinex partnered with influencers on a #TooSickToBeSick campaign. The campaign, which ran in late October, promoted the message that a seasonal unhealthiness shouldn’t ruin your Halloween fun. Each video enclosed the hashtag, moreover as a #Sponsored tag to denote that they were a part of an influencer campaign.
There are many ways to partner with other influencers on TikTok, these include:
- Account takeovers: Enable a TikTok creator to post content directly from your account. Takeovers are going to be cross-promoted on your accounts as well as the influencer’s.
- Hashtag challenge: Partner with influencers to push your brand’s hashtag challenge to their audience.
- Endorsements: Get influencers to push your brand or product on their own channel, as a part of a campaign or a product review.
Here are some tips for operating successfully with influencers on TikTok:
- Find the proper match: Don’t simply partner-up with the largest influencer you notice. You should operate with somebody whose values and audience aligns with yours. They need to be honest working, and have trust and respect of the audience as well as yours.
- Be authentic: An influencer is a real voice that the audience loves and respects. To be an efficient partner, let them have their inventive freedom within the content they produce for or with you.
- Measure impact: Like each facet of your strategy, it’s essential to have a goal in mind. Track the end result of your influencer partnership, whether or not it contributes to sales, audience growth or campaign participation, to live your success.
Celebrate special occasions
On the 8th of March, TikTok had come up with the hashtag, #SheCanDoIt, on the International Women’s Day with the motive to celebrate every female creator. The occasion was an opportunity for accounts centered on women’s rights and history to get within the spotlight, like Herstory Talking, which honors notable girls from past eras.
UN Women, an organisation for women’s rights, leveraged International Women’s Day to get over 400K views on their #GenerationEquality campaign. TikTok users aren’t seeking out serious videos concerning gender equality each day. However, on International Women’s Day, UN Women and Herstory Talking had the proper chance to share necessary, timely content.
Every brand ought to keep track of approaching events and holidays, particularly those with explicit connection to their brand story. Your calendar will assist you set up for these occasions so you don’t miss a chance to capture audience interest and gain engagement on TikTok.
Run a contest
Uniqlo launched the primary multi-market campaign on TikTok in June 2019, asking participants to make videos of themselves carrying their favorite Uniqlo items with the hashtag #UTPlayYourWorld. The contest was hosted by creators from the United States of America, France, Japan and Taiwan, and winning videos would play in chosen stores of the participating countries. The competition was an enormous success, and therefore, the #UTPlayYourWorld hashtag now has over 700 million views.
The contest broke into the support of Uniqlo fans and secured them one thing that each one TikTok creator wants: a bigger audience for his or her videos. It absolutely was a win-win and an example of how user-generated content will facilitate your brand.
You can even visit a few best sites to buy TikTok views. User-generated content boosts your credibility and trust, helping you build relationships and loyalty and makes you one of the best creators on TikTok with a large audience that adores you. It saves you the time and value of production for upcoming contents.
Inspire from Current events
Many microorganism trends live and die on TikTok alone. However, the real world has an influence on it too as popular culture and major news infiltrate the platform. You can even browse through the best sites to buy TikTok viewsfor more engagement.
The Washington Post is popular for turning topical events into TiKTok videos. After all, current events are their brand. By finding ways to rework those topics into engaging video content, they’ve racked up over 390,000 TikTok followers. They have further tackled the coronavirus epidemic with videos concerning hand hygiene and self-quarantine.
Serious topics are delicate, as your funny videos might veer into insensitiveness or poor style. However, the Washington Post demonstrates that you can incorporate a balance of humor and knowledge in your videos.
A branded filter
With Instagram and Snapchat, creators add lenses and AR filters to their videos. Brands benefit from this feature by uploading custom filters. For instance, Empire State Fashion Week, which invited a variety of TikTok creators to its 2020 shows, created a special exposure booth filter to accompany the events.
Creating effects and filters needs experience on part of your designing team, in order to be worthy for a significant event or occasion. However, once done well, filters boost brand awareness and grow your audience. Accordingly, plenty of on-brand content is generated by your followers and fans.
Bottom Line
TikTok is a platform for anyone, especially the younger generation, to find their own audience by creating quality content and adding brand value. It’s not that difficult to reach peaks if you make good content with a good strategy. Hope you will keep these ideas in mind to gain engagement on TikTok for your next videos.
