A drastic increase in the purchase of home gym equipment during the lockdown was imposed due to the Covid-19.
As the gymnasiums remain closed and the quarantine continues, people have started turning to home gyms. Therefore, there has been a boost in the purchases of home gym equipment. As people cannot go out and purchase these items physically, they use websites such as fitnessauthority.co.uk to buy home gym equipment.
The key market trends:
Covid-19 is one of the main reasons why people have started working out in their homes. Long working hours, extremely busy schedules, and crowded gyms are also some of the few reasons that have made people start working out in their homes.
Due to Covid-19, people didn’t really have a choice of going out to gyms, but these factors have also highly influenced the purchase of home gym equipment. Home gym equipment has made it more convenient for people to complete their workout routines in their homes.
Also, the fee that has to be paid for the gym, the trainer, and transportation is a big reason why people are also more inclined towards working out in their homes.
Moreover, the rising awareness of physical health amongst people can be seen as a cause for increased home gym equipment during the lockdown. As people have to stay during the lockdown, they are unable to take part in any sort of exercise, due to which people have been gaining excessive weight.
There is a high rise in obese people, and with obesity come major health issues. Therefore, people have been more inclined to keep themselves fit during Covid-19, and to do so; they have been investing in home gym equipment.
The rising health care issues during the lockdown and the increasing health care costs have also forced people to start investing in their physical health by creating gyms in their houses. Due to this rising demand, companies have also begun producing easy-to-use gym equipment that can be used by people in their homes without the need for a proper trainer.
Technology, Covid-19, and workout routines:
In the age of technology, when we all are using social media – and are highly influenced by it, fitness bloggers and influencers have started promoting home gym equipment.
People have now started shifting towards workouts not only for staying in shape but to stay fit mentally and physically. In these times of Covid-19, fitness trainers have started giving online classes via zoom, due to which there has been a rise in people buying home gym equipment and downloads of fitness apps.
Technology has made it easier for people to start working out in their homes. Instead of going to their trainers, the trainers come through them using various apps. People can get one-on-one sessions with their trainers as well. Due to this, people have started investing in home gym equipment. This makes it easier for people to carry out their workout sessions in their homes.
To wrap it up!
According to various studies, it is not possible to say if the boom in home gym equipment is due to Covid-19 or due to other reasons as there are various reasons that could be leading to a boom in the sales of home gym equipment. Also, it can be proven if this boom will be long-lasting or just short-term. This is because it is believed when people will get a chance to physically go to gyms, they will not stay away from them and will be pulled towards physical gyms.
Therefore, while the lockdown is definitely booming the purchase of home gym equipment – it cannot be said if this would continue after things go back to normal.