Technology has become an integral part of so many industries, healthcare included, that it’s inevitable to start relying on a variety of tech-based tools and solutions in this sphere. Medical professionals rely on their digital databases every day, communicate with their patients remotely to provide telehealth services, and not to mention the fact that private healthcare institutions are regularly using digital outlets to educate, inform, and engage their audience.
This is where on-site digital signage can help your medical facility boost its presence, patient-doctor communication, and your overall reputation, no matter if it’s part of the private or the public sector. It’s essential that you can produce the right kind of content, so that your healthcare brand presents itself in the best possible light, but that it also serves a clear purpose every step of the way. Here, we’ll suggest some of the most effective ways to produce engaging and powerful content for your digital signage on the premises and make your brand even more impactful than before.
Choose eye-catching design
Content comes in many forms, but no matter if you’re focused on videos and animations, or you prefer images with a few impactful sentences, the design of any content form is essential. Start by choosing balanced visual details that don’t distract too much from the core message, but rather complement it nicely. Add your brand’s colors to create a consistent image across all channels.
Go for visually appealing details that can inspire action and engagement, especially for your interactive digital signage platforms that require patient input of any kind.
Leverage content automation
After a while, you’ll have an entire backlog of relevant content waiting to be published and promoted via your various digital outlets. From visual presentations, videos, ads, all the way to patient polls that are interactive and wonderful for accumulating knowledge, your content will need some kind of structure and order. You can publish that content with the help of medical digital signage and the right automation software that integrates with your content database.
You’ll be able to create a diverse and automated schedule of publishing content across your facilities and digital platforms, to make sure every digital outlet is brimming with optimized and relevant content formats, published at the right time. It helps your team focus on creating engaging content and analyzing its success and performance, as opposed to manually handling the content output with each digital platform on the premises.
Mix informative with educational
Some medical institutions limit themselves to digital content that serves a single purpose, be it promotional in nature, or informative. However, you can expand your content output and make your storytelling more engaging and versatile. That way, your patients in the waiting rooms will find your digital platforms more appealing, and they’ll be far more likely to engage.
- Share visualized medical statistics relevant for your clinic – when people see the percentages and data in visual form, followed up with advice on how to treat or prevent an issue, they’ll be more attentive.
- Offer advice backed up by research and scientific data.
- Let your content tell your brand’s story and become a digital marketing outlet that will help patients connect with your brand.
- Showcase videos and interviews with former and ongoing patients (with their approval) – it makes you more relatable as a facility and inspires trust.
Simplify the patient journey
More often than not, people come to your facility distressed, annoyed, scared, anxious, and in a whole range of other negative states. Knowing that, you want to use all your available resources to make their journey a little less distressing and hassle-free.
Use dedicated and preferably interactive digital signage to showcase which services are available on which floor of your building. Use different color-coding schemes to create visually simplified outlines they can follow when they’re looking for specific services. Use digital sign-in platforms to make check-in, check-out, and surveys easier for your patients. The information you collect can further be used to make the patient journey better in the future.
Add CTAs to drive engagement
Educational, informative, or entertaining, all content needs to inspire some sort of interaction and engagement. When you’re using your software to inform customers of available time slots with certain medical professionals, promote discounts for specific medical checkups, or talk about an important cause for the month, you want people to react. This is why it’s vital to include CTAs within your content for digital signage, and to make it both visually appealing and easy to read.
- Consider the purpose of your content, it will define the right range of CTAs you can use.
- Make sure your CTAs are short and effective, and that they answer the most important question a patient might have, like “where do I get a discount?” or “how do I apply for the check-up?”
- Embed QR barcodes when possible to make it easier for people to take action.
- Make your CTAs stand out within your design, so choose bigger fonts or bolder colors to inspire them to take action.
With the right tech, digital signage included, your healthcare institution has a much better chance at elevating patient satisfaction and improving the overall patient experience. Add to that, you’ll be able to impress potential partners and investors, and promote the sponsors of your medical facility. Your entire brand presence has the potential to grow, and you can easily use your on-site digital platforms to make your healthcare facilities more successful and patient-friendly across the board.