Today we are pleased to join forces with Arizona southern rocker CHRISTOPHER SHAYNE, who has partnered with the NICERIDE lifestyle clothing brand for the release of his latest song, “Nice Ride,” to celebrate summertime good vibes and fun with friends and family. An accompanying video—directed by Frank Borin—features appearances from four of Instagram’s hottest influencers Jay Alvarez (over 6.5 million followers), Jourdan Sloane (over 516k followers), Ashley Marie Dickerson (over 280k followers), and Christian Hogue (over 1.1 million followers). “After we’ve been embraced by the family at NICERIDE, we’ve really gotten know the people and the company. Chris Merziotis, the owner, has been incredibly supportive of us and we are so appreciative of welcoming us into his family. When they wanted to pick up the song, we were elated! It was an easy melding of the minds for this particular project. They have embodied some of our internal values as we’ve gotten to know them and it seemed to click immediately; although they may be a little more active than us! We’ll cheer them on from the beach with a beer in our hands!,” says Chris on his partnership with NICERIDE.
On the song Shayne comments “The song was written with fun in mind. We wanted something upbeat with a good groove. Once we found the riff, the rest was easy from there and everything clicked into place. When we went to work on the lyrics, we wanted something about not just having fun for right now but to carry that feeling the rest of your life. The song is really about letting go and carrying that feeling with you wherever you are.”
In terms of the video, he adds “The video took our concept and our ideas and really ran with it. It’s got all the makings of good time.”
Blood, sweat, and guts. These are three of the core elements required of artists who set out to make music that’s steadfast, honest, and true. And if you’re going to make the kind of music that’s embedded in the finest, deepest-rooted Southern rock traditions, then you better be ready, willing, and able to deliver the goods straight up, no chaser.
CHRISTOPHER SHAYNE knows this stratagem inside and out, having long traveled the crossroads where rogues, renegades, and thieves are tossed aside and only the best hard-livin’ and hard-rockin’ sound practitioners get to move forward. Fact is, the Phoenix-born, whiskey-tinged vocalist/guitarist is more than up to the task. “I want to deliver something that people out in the world have both heard and not heard before, in a way that everybody can grasp onto,” Shayne explains. “That’s my personal goal. As an artist, I want to take those ideas and really remind people what guitar harmonies and passionate vocals sound like in a real rock setting. I want to develop something musically that feels like home but is still kind of fresh.”
The music you’ll find on TEN HIGHis as sincere as it gets. “There’s a lot of room now for rock bands that wasn’t there 2-3 years ago,” Shayne believes. “I just want to hammer that point home and deliver something as real and as honest as humanly possible, in those veins. The fun is in the struggle and in the challenge of doing that. Music can be anything it wants to be — but it has to mean something to you. Making that happen for our fans is something I’ll be focusing on for the next handful of years, I think.”