X Ambassadors haveshared the video for their latest single ‘My Own Monster’. Directed by longtime collaborator Daniel Iglesias Jr., and made in collaboration with Mathematic — the Paris VFX house known for their work on Lil Nas X’s ‘Montero (Call Me By Your Name)’ — the video for ‘My Own Monster’ accentuates the song’s noir-pop element by placing frontman Sam Nelson Harris in a partially animated alternate universe.
In tribute to the scene from Anchors Aweigh in which Gene Kelly dances alongside Jerry Mouse from Tom and Jerry, the black-and-white visual finds Harris performing a choreographed routine with his own shadow, injecting a bit of classic-cartoon humour into the track’s chilling mystique. Harris worked with choreographer Genna Moroni training for a month before shooting the video. Watch the video HERE.
“The idea for this video came to me in a dream a couple of years ago and now it’s come to life,” says Harris. “The video feels playful and dangerous and kind of unhinged all at once, which is how I felt while making this record and video.”