Here’s the thing: people are not in the mood to roll their own joints anymore – it’s time-consuming and messy, not to mention pre-rolled joints and blunts are more prevalent than ever. Just as it happened in the tobacco industry over a century ago, the cannabis community is moving away from hand-rolling and toward pre-rolled cones and joints. Pre-rolls are dominating the game and, based on their current trajectory, will continue to do so for a long time. They’re having their moment in the sun, but we believe the sun will continue to shine on pre-rolls indefinitely.
Eventually, pre-rolls will definitely become the #1 method of smoking joints, especially if this trend continues. People just love how convenient and efficient both pre-rolled cones and pre-rolled joints are – the former takes very little time and effort and the latter literally couldn’t be easier or faster to use.
When it comes to pre-rolled cones and joints, RAW cones are widely regarded as some of the very best in the industry. If you picked up a random pre-roll from a dispensary shelf, there’s a high likelihood it was made using a RAW cone, and you’ll probably see RAW cones and papers on the shelves, as well. RAW is a household name in the cannabis community, so if you don’t already have them in your shop, we definitely recommend looking into where to buy RAW cones.
The Pandemic & The Pre-Roll
The COVID-19 pandemic had a devastating effect on innumerable industries, but the cannabis industry managed to continually thrive throughout the trying time. Cannabis pre-roll sales surged up nearly 50% in 2020, raking in $941.6 million compared to $640.1 million in 2019. Top brands like RAW, Elements, and Futurola’s cones have been selling like hotcakes to both manufacturers and consumers, although the supply chain of pre-rolled cones has taken a blow over the past year.
Due to pandemic safety regulations, many rolling paper companies were forced to reduce the number of employees in their facilities, which included those who were rolling cones by hand. While the atomization of cone filling has taken over the industry, cones are one of those products that pretty much have to be hand-made. With fewer employees allowed at facilities, fewer and fewer pre-rolled cones were being made.
One exception to this unfortunate dip in supply (right as demand was shooting up) is the RAW brand – they somehow managed to continue pumping out their pre-rolled cones at the same (and apparently an even faster) pace. Yet, while they’re intensely focused on providing for their worldwide customer base, the folks at RAW remain even more focused on maintaining the high quality of their products.
Those high-quality papers and cones, as well as pre-rolls made with them, are frequently sought out by the two biggest groups of cannabis consumers at the moment: Millenials and Gen Z. Those two demographics are constantly seeking efficiency and convenience, and who can blame them? Pre-rolls make smoking joints an easy peasy dream, and rolling your own can be frustrating and time-wasting. For that reason, many cannabis companies are smartly choosing to market toward those groups.
Millennials & Gen Z: Pushing The Cannabis Industry Forward
Pre-rolled cones and joints offer unbeatable convenience to the Millenials and Gen Z’ers who seek quality more than anything else in their flower smoking routines. Cones couldn’t be easier to use; you just sprinkle weed inside, twist it off, and spark it up! But for those who prefer not to even have to do that much, pre-rolled joints are like a knight in shining armor to the rescue. They’re ready to spark the moment you buy them!
As one of the first brands to introduce organic papers and cones, RAW has long been (and still is) a supreme overlord of the rolling papers world. RAW cones are utilized by everyone from novices to connoisseurs and home smokers to big time manufacturers – they’re a staple in the cannabis industry and everyone knows it. Based on their history and the current market trajectory, RAW and other pre-rolled cones will remain relevant and popular for a long time to come.
One of the main reasons Millenials and Gen Z love RAW papers and cones so much is because they’re made from unrefined hemp paper, which is way healthier than a lot of bleached options on the market. Other top brands are also focusing on health-conscious materials, such as Furutola who also uses hemp, and Elements uses rice paper. For those who enjoy smoking flower, they really value being able to taste and smell the true aromas and flavors, and those natural materials allow them to do so.
Pre-Rolls Are Taking Over, Period.
Cannabis laws are ever changing, but the general trend is toward medical and recreational legalization across the nation. As marijuana becomes more legally accessible, the demand for it will only continue to surge, especially the demand for convenient, everyday products that people can easily fit into their routines. Pre-rolled joints embody everything the modern cannabis smoker is looking for, making them a no-brainer option to either manufacture or source for your dispensary. If you’re a smoke shop, definitely get some premium cones on your shelves for those tokers who are willing to fill, but not actually willing to roll, from scratch. The market is surging and you definitely don’t want to miss out on this lucrative boom.