A music event is a lot more than just the 30-90 minutes of your favorite band jamming to your favorite playlist. There’s a lot that goes behind the curtains. It is the early mornings and late nights the crew and the organizers have spent in.
There is a lot of physical labor, as well as mental fatigue they have to go through to make an event as successful as they wish it to be. Here is everything that goes behind making a music event successful!
Stick with me till the end, I promise it will be worth it!
1. Planning the music event
Whether it is your own event or for your organization or you have been hired to manage a third-party’s music event, planning always comes first. So, there are four main things you will have to consider. The musician, the venue, the rider, and then the budget, in the same order.
As long as a band is performing, or a singer who carries his band with him, you will be asked to manage the musicians as well. You need to research and rely upon talented musicians; you want to sell the crowd the best.
Next up, the most important thing on your list should be the venue. A popular, adequately spacious venue, for your musicians and audiences. Other than that, musicians will sometimes make special technical requests and you must adhere to that.
But before you make a final call on any of the above, make sure you decide on your budget, so that you can make an informed decision.
2. Taking promotions seriously
Now, that you are all set, the next thing you should work upon is creating a buzz about your event. Most bands and musicians cannot always do their own promotions, so you will have to take over.
Create visuals, including the logos and images of the bands performing. Print flyers and posters, and stick them all around the venue and in crowded places.
Now, the last and the most important part of promotions is social media. If you kill the social media game, in a good way, be ready to show a sold-out poster real soon!
3. Pick the best MC out there!
You have sold the tickets, and people are expecting something big now. But the band cannot just come out and start singing all of a sudden. Like for something as big as the Australian Music Festival, there needs to be some build-up to it. Who does that? A host, or an MC.
Most managers have tie-ups with popular MCS for their events, but if you are looking for someone new, look at their past performances. You should be able to find them on YouTube. It is also wise to have a few backups, just in case.
4. During the Performance
When the band is performing, there is not much you can do, right? Wrong. There are so many things that you can do, and you must always give it your all to make the music event successful.
For instance, a light show during the performance can make your show 100x more sought-after. However, at the same time, you don’t want it to be too big and loud, because you don’t want to redirect the focus from the band. You can also have giveaways or even a surprise element during the performance!
5. After the event
The concert is over, but that is for the band, the musician, and the audience. For you, there is still a lot of food on the table. Packing up is quite a task, but you gotta do what you got to do. Now it’s time to seek feedback.
There is always something you can do better, and customer feedback is your best critic. This exercise will also help build relationships with all the parties involved in the process – the musicians, the audience, and even the vendors.
Lastly, do not miss out on customer retention. Make sure you log their email addresses and social media on databases, so you can reach out to them for future music events.
It seems like a lot of work but when you hit the ground, it will all flow with hard work and determination.