Corporate exhibitions are a great way to spread awareness about your company and its product line. The events attend a large group of potential customers interested in what you have on offer (given you’re attending a relevant event).
Many companies at such exhibitions like to give away promotional products for free. This way, you’d be able to reach more people, and your awareness efforts will catapult. In this article, find out how to select the right products for an upcoming corporate exhibition.
Promotional Goods Should be Occasion-Specific
The promotional items you select are often occasion-specific. This means they are curated to suit the occasion. That’s why most organizations give diaries to their employees and partners on New Year’s Eve. If you’re distributing merchandise for Christmas, the products should be something that can be used during the festival.
In this case, you’re going to offer promo products at an event. So it’s recommended that you select products that would be relevant to the people attending the event. For events related to eco-friendliness and biodiversity, you can hand out eco-friendly products. This would help your brand be relevant.
Pens and notebooks go well at events about literature or education. Formal products tend to work the best for corporate events. So, consider these factors for selecting suitable promotional goods.
It’s even better if you can make these products relevant to your brand. It will appeal even more to the recipients.
Consider Your Target Audience
When selecting products for corporate events, you should keep in mind your target audience. Who are you trying to communicate the message to? Focus on that group of people. It’s even better if you can create a customer persona. It’s an accurate description of a person you want to target and want to convey the message.
Based on the target audience, you’ll have to select the products. For example, if they’re top C-level executives, then you’ll probably be distributing pricier items. If salespeople are your target audience, something like a bag or a computer accessory will work fine. For a regular audience, you’d have to get something cheaper.
The logo, spacing, tagline, and overall design of the promo product must align with your audience. This would allow you to get more reach at the event.
Start with Popular Product Categories
When you walk into a promotional store, you’re likely to get overwhelmed at the options available. Even when you shop online, you’ve got more than scores of categories to choose from, with multiple sub-categories in each one.
The best way to narrow down (after selecting the occasion and target audience) is to go with the most popular product categories.
The 2016 Global Advertising Specialties Impressions Study looked at the most popular promotional items and concluded the following:
- 58% of people in the US own at least one promotional t-shirt, making them the most popular promotional item
- 53% said they own a promotional drinkware
- 50% said they own promotional bags, outerwear, and a writing instrument
- 45% claimed they own promotional USB devices
- 41% said they own promotional caps and headwear and promotional desk supplies
- 29% own promotional calendars
So, you can take inspiration from the above figures to select the best promotional products for your corporate event.
Ensure Product Quality and Durability
Nobody likes to receive a faulty or a below-par product, even if it’s given for free. And when it’s your company’s reputation at stake, it’s wise to check the quality of the product.
Make sure the products will last for a few months, if not years, from the day you hand them out. Cheaper products often aren’t good. So consider shopping in the mid-range.
If possible, you should buy a sample of products and test them. Based on the experience, order the items in bulk.
The recipients will perceive good-quality products as a caring and trustworthy business.
Don’t Underestimate Budgeting
Many a time, companies don’t take into account the total cost of the products. They tend to have a vague estimate and then get products that are either overpriced or underpriced. Just like other things, you should plan for the total budget. This would also help you negotiate for a better price.
It’s often seen that promotional goods can raise brand awareness and increase loyalty among existing customers. At the corporate event, you should try to get their information in return for the promotional products. It’d help you retarget them and keep them engaged unless they’re ready to take the action you want them to take. With that said, use the points mentioned above to find the right promo products.