Skilled labor and trade jobs get a bad rap but Ryan Fusco is trying to change that. Through his YouTube channel and his brand, WORKFORIT Apparel, he is encouraging people that want to go into a trade and are proud of their work. He created his WORKFORIT brand to show his pride and support for manual labor and trade jobs. For some, college and a desk job just isn’t their dream; they want to get out and get their hands dirty and that’s completely acceptable.
“Don’t let anyone tell you that you have to be a millionaire to turn your idea into a business or a brand. I started WORKFORIT Apparel with two hundred and fifty bucks and then just continued to reinvest what I made into it as it grew. My brand has paid for its own growth without taking out loans or pulling from other income,” Ryan shared.
His trick is to stay as small as possible in overhead for as long as you can so you have the finances there when it is time to grow. “We built this from the ground up, we’ve done our own fulfillment and packaging. It is extremely hard to match my passion with other employees, but I’m a perfectionist so it’s inevitable.” Ryan has a strong resilience and drive that keep him and his team going.
“I want to make sure our customers get the absolute best in terms of quality and service,” he says. He or one of his employees are the last person to touch and inspect an item when it is boxed up rather than an employee of an unrelated company in a far off fulfillment center. “We put our heart and soul into each order.”
Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel, but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel, and will be moving into trade specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.
When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.
From the beginning of his journey he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.
WORKFORIT is a brand that values quality, service, and resilience. Ryan started this brand with very little and worked his way up to being one of the top online companies with hard work, attention to detail, and drive. Ryan’s brand is more than a clothing and accessory line, it’s taking pride in what you work for.