INTERVIEW: Alt-Pop Songstress Jessica Morale

Seething with sparkling synths, cinematic percussion, and haunting vocals, “deadbeat generation” emerges as a defiant dark-pop anthem for the twenty-somethings who are stuck in the in-between. The marriage between dark synths, cinematic percussion, and atmospheric production creates a chaotic dream-link bed for Morale’s edgy lyrics and raspy vocals. Morale chronicles how young people feel the need to numb themselves with substance to feel alive. With big hair and an even bigger voice, Jessica Morale is an alternative pop singer, songwriter, and self-taught producer based in Miami, Florida. Gracing stages such as Culture Room, Revolution Live, Florida Music Festival, and intimate shows alike, her rich and sultry voice, electric stage presence, and edgy style sets her apart from others in the genre. Sonically compared to the likes of Halsey, Sizzy Rocket, Fletcher and Lorde, Morale has been supported nationally by the likes of INDIEARTST TV and has collaborated with Manhattan Clique’s Philip Larsen (Lady Gaga, Katy Perry).

Hi Jessica, welcome to VENTS! How have you been?

Hi! I’ve been great! I’m extremely excited for the release of “deadbeat generation” and currently gearing up for the release of my upcoming album, Phases, later this summer!

Can you talk to us more about your latest single “deadbeat generation”?

I wrote “deadbeat generation” for my fellow rejects; the “twenty-somethings” who are dead broke, that feel like they don’t fit in anywhere, and are lost in their own reckless abandon. It’s about the feeling of being young and feeling as if you need to numb yourself with substances, whether it’s sex or drugs, just to feel alive. It works for a while, until reality and the pressure of responsibility comes crashing down on you. So you do it all over again and circle the drain. It’s a somewhat smug and defiant anthem for reckless youth, and a subtle reminder that no matter how messed up and incomplete we sometimes feel, we’re all a work in progress and perfectly flawed.

Did any event in particular inspire you to write this song?

I actually was fresh out of a break-up when writing “deadbeat generation”, and felt pretty stuck in my life at that point. I was going out and drinking a lot, and spending time with my friends because I didn’t want to be alone. I just wanted to feel something other than the isolation and dark thoughts running through my head. I was really inspired at the time by Tove Lo’s first album, Queen of The Clouds. I was so inspired how the songs sonically sounded so anthemic and happy, but lyrically dealt with a lot of complex emotions. My favorite kind of pop music is that “I can’t believe I’m crying in the club right now” kind of vibe!

Any plans to release any sort of video for the track?

I’m dropping a lyric visualizer on the day of release and will be following up with an official music video next Friday! I’m really stoked about this one because a bunch of my friends were with me and helped really give the music video that anthemic vibe.

How was the recording and writing process?

I actually wrote the song years ago, but was completely unsure of where to take the production. I held onto it for years and went through several drafts of demos before solidifying the production with producer Pablo San Martin. He really gave it that dark edge that I felt was lacking in my demo, and I’m really proud of the atmospheric, dark world he created with the production! The marriage between dark synths, cinematic percussion, and atmospheric production really creates a chaotic dream-like bed for the lyrics!

How has Halsey and Fletched influenced your writing?

I truly enjoy artists who create a special atmosphere and new world with their production. I am so largely inspired by artists like Halsey, Billie Eilish, Allie X, Fletcher, and Tove Lo because their production is so solid and truly makes me feel immersed in the story of the song. They’re all really great lyricists as well, and aren’t afraid to be raw, emotionally, which makes me relate and connect to their work so much more.

Does the new single mean we can expect a new material – how’s that coming along?

This is the fifth and final single for my upcoming debut album, Phases, which will be released later this summer! I’m so stocked for my audience to finally hear a full-length project from me!

Any tentative release date or title in mind?

My debut album, Phases, will be released later this summer. Date is TBD and I’ll be announcing it soon!

What else is happening next in Jessica Morale’s world?

I’m always working on new material and always trying to experiment creatively! That’s why I’m so excited for the upcoming release of Phases. I’ve been changing so much as a person and trying not to be afraid of that change. Phases is all about the trials and tribulations we all go through as people that shape us into the person we’re meant to be. We all have to go through painful situations in order to evolve, and I’m not afraid of it anymore.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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