The e-commerce industry has received more opportunities to grow and expand its business borders. In order to develop a B2B business model, the IT company needs to concentrate on customer behavior and find out methods to appeal to new clients and suppliers. The CEO at Gamingtec, Sapar Karyagdyyev, speaks that the companies need to benefit from all new opportunities the B2B e-commerce market offers. Thus, they will be capable of increasing cash flow as well.
Sapar Karyagdyyev recommends directing necessary efforts to content marketing that is a king for B2B business. There are many ways to advertise the product in the media entertainment area and interact with potential partners: text and video content of the product with some specification in its use and functionality, comparison lists with competitors’ products, enticing product stories, tutorials, etc. These are the most useful to make a purchase decision reasonable.
Also, leveraging different types of content enables the popularization of the trademark and increases brand awareness. That is why PR and marketing departments need to focus on blog articles placed on the company’s website.
To be flexible is a real challenge for businesses to keep their clients and partners by offering personal approaches. When it comes to personalizing a client’s purchasing experience, the company should look through a pricing model by offering beneficial discounts on particular products, creating special promotions for loyal customers or newcomers, etc.
Sapar Karyagdyyev draws special attention to the necessity to expand payment methods available to clients. This option will attract more clients as the variety of money transfers, and purchasing methods will allow them to choose the convenient one. Here, it is essential to account for the payment terms as well. Clients will highly appreciate the way to fund in installments.
In order to build long-term partnerships, the businessman names building loyalty programs for regular customers that are specially used in media entertainment.
The proper communication strategy should be the highlight of the successful B2B business. It helps build a closer relationship with clients and turn them into a long-term partnership. Thus, it is essential to provide available communication channels to contact the company when the client or partner has any question or issue to solve. It is also necessary to offer a responsible person who can answer all requests or redirect them to an appropriate specialist.
Sapar Karyagdyyev also reminds us about the necessity of the FAQ section on the company’s website where the clients can get important information on the products or services. It should contain simple questions with a clear explanation on how to use the product correctly, the features of the product, the terms of payment and delivery, and so on, which are easily available and understandable to newcomers.
Customer service improvement
Despite providing available ways to contact potential clients and partners, Sapar Karyagdyyev suggests regularly brainstorming with the team on how to enhance customer service. It is a good idea to create a department of account managers that will offer a personalized approach to every client. This will only increase brand awareness and attract more curious customers to the products and services.
Therefore, Karyagdyyev mentions basic marketing strategies that help the B2B business grow. Flexibility and improved customer service are crucial in the prosperity of the company.