Instagram is hands down the most popular social media platform for content creators and businesses. With over one billion users, you can find your target audience on Instagram. However, most creators and businesses fail to attract the audience towards their Instagram account.
Some businesses buy active Instagram followers to build credibility. While it is an excellent option to gain massive Instagram followers, there are other ways too. These methods will guide you to change your social marketing strategy to build a massive following on Instagram. Focus on one method and work your way up to boost your online presence. Want to grow your audience on Instagram? Here are seven ways to attract more audience and increase online visibility on Instagram –
1. Post-High-Quality Photos
Instagram is a visual medium and followers love to watch unique high-quality content that stands out. Research showed that 93% of Instagram buyers look at the visual appearance of the brand’s profile.
Well photographed images, visual cues, and animations are excellent to increase engagement on Instagram. Use Instagram filters to create images that may differentiate your brand. Set a color theme and organize your posts on your Instagram feed so that it looks attractive and clean. You don’t need to create art for every post but maintain the quality as it will help you gain massive Instagram followers.
2. Stick to a Posting Schedule
The best time to post compelling content is when your audience is most active on Instagram. This tactic works well with the Instagram algorithm. When you post at peak time, it generates more engagement. The Instagram algorithm calculates the engagement rate and promotes your content at the top of the user’s feed; increasing visibility. Use Instagram Insights to identify the best posting time. You can also use post-scheduling tools to automate this process.
3. Keep Up With the Instagram Trends
Instagram is a fast-paced social platform that keeps adding new updates and trendy features for the public to enjoy. Over the last few years, Instagram has updated the look of IGTV and Instagram Stories. Every brand or Instagram influencer capitalizes on these extra features as they drop. So why should you stay behind? Following trends keeps you ahead of your competition and helps to gain massive Instagram followers.
4. Use the Right Hashtag to get discovered
Hashtags are target keywords that increase your reach on Instagram. Hashtags can be product-related, industry-related, or general. It is crucial to understand the hashtags that your audience and competitors use. Use specific hashtags in your captions and comments to make it easier for users to find you on Instagram.
5. Join Conversations and Increase Engagement
There is so much potential to connect with your audience on Instagram. You can post content that encourages participation, reply to comments, respond to posts that you are tagged in, and interact with your audience through live broadcast. You can also run contests to drive engagement that’ll help you gain massive Instagram followers.
People love to get acknowledged for their work. Therefore, posting user-generated content can spark conversations and increase engagement on Instagram. Another way to connect with your audience is to use Instagram Stories and share behind-the-scenes of your business, ask questions and user’s opinions about your products and resolve any queries. It is a great way to build brand authenticity.
6. Keep an Eye on Data Analytics
Data analytics identifies different metrics and provides information that can help you to improve your social marketing strategy. It can track post-performance, monitor Instagram trends, and measure audience engagement. All this information is crucial to highlight what is working well and where you can improve. It is critical to know when and how your audience is engaging with your posts. This way you can make the right changes in your social marketing strategy and gain massive Instagram followers.
7. Use Instagram Ads to maximize your Reach
Instagram ads are an excellent feature to promote your brand. It is a great alternative to buying Instagram followers. Both the feed ads and story ads help to target the right audience and increase brand awareness. Moreover, through paid advertising, you can create a sales funnel. The sales funnel will bring in massive Instagram followers and increase your ROI (Return on Investments).
There are many ways to succeed on Instagram as a social marketer. You can buy real instagram likes, followers and comments to increase engagement. You can also refine your marketing strategy to get organic traffic.
The above strategies are excellent to gain massive Instagram followers and increase brand awareness. Large Instagram following significantly boosts the brand credibility. And when you nurture a larger audience, you can convert them into potential customers. Share information about your products and create a sales funnel to increase revenue.